Category: SEO

After about a quarter of a century in the trenches of SEO (search engine optimisation), I’ve seen fads come and go. I’ve witnessed the rise and fall of countless ‘guaranteed ranking’ tactics and watched as the digital landscape …

After 25 years in this industry, I’ve seen it all. I was optimising websites for search engines like Alta Vista and Lycos before Google was even a registered domain. In those early days, SEO was a simpler, cruder art. We were a long way from the …

There’s a reason Google openly tells us “Google uses the mobile version of a site’s content, crawled with the smartphone agent, for indexing and *ranking*. This is called mobile-first indexing.” The emphasis above is mine, natur…

This article dissects the Google Content Warehouse API documentation leak in March 2024 with Core Web Vitals under the spotlight.
Read the full article here Core Web Vitals SEO After The Google Content Warehouse API Data Leaks © Copyright 2006-2025 Sha…

Q: How many SEO experts does it take to change a light bulb? A: light bulb, bulb, lamp, lighting, fixture, replace lightbulb, best light bulb… A Researcher’s Note: The Serendipitous Path to an Answer Let me go through how the central thesis…

A unified strategy for link acquisition and management.
Read the full article here The Definitive Guide to Linkbuilding after the Google Content Warehouse Leak © Copyright 2006-2025 Shaun Anderson

A unified strategy for link acquisition and management.
Read the full article here The Definitive Guide to Linkbuilding after the Google Content Warehouse Leak © Copyright 2006-2025 Shaun Anderson

Take note. Within the Google’s Content Warehouse API, the documentation explicitly defines a suite of attributes directly related to the evaluation of product reviews.
Read the full article here Google’s Product Reviews Updates: Signals in the G…

There’s a reason why Google says, “Don’t let ads harm your mobile page ranking“. For more than two decades, we in the SEO profession have navigated the complex relationship between Google’s public mission and its commercia…

The recent seismic events in the Google SEO industry – namely, the landmark DOJ v. Google antitrust trial and the unprecedented content warehouse data leaks – are not disparate occurrences. They represent a single, clarifying moment of vali…

Stop guessing. Command your AI to perform expert SEO tasks with Hobo Web Agentica. Free prompts for deep analysis of competitors, pages & topical authority.
Read the full article here Hobo Web Agentica © Copyright 2006-2025 Shaun Anderson

This article is a record of a multi-stage dialogue with AI tools that deconstructed, analysed, and evaluated a novel methodology for interacting with Large Language Models (LLMs). The methodology, developed by me and named “Agentica” during…

Hobo Content Intelligence Engine DAY 1 – Update 1: V1: It takes about 24 hours for this methodology to propagate. Initial tests with Gemini Pro are showing a significant uplift in the strategic depth of SERP analysis. You don’t even need to cut and pas…

Prompt instructions for: Rewrite My Page Using The Hobo SEO Rewriter.
Read the full article here Prompt: Rewrite My Page Using The Hobo SEO Rewriter © Copyright 2006-2025 Shaun Anderson

This isn’t just another rank checker. It is a strategic intelligence framework designed to analyse the competitive landscape through the same lens as Google’s own core systems.
Read the full article here Prompt: Check My Topical Authority in AI answers…

Recent leaks like the content warehouse data leak from inside Google have given us the clearest picture yet of how the search engine truly values digital content. We were also told in the Google v. DOJ trial that “Most of Google’s quality signal is der…

This is my contribution to democratising high-level SEO analysis. By giving the global AIs a structured, expert-level framework, we move beyond generic advice and get a truly helpful, actionable audit. I hope you find it useful.
Read the full article h…