The Myth of LSI Keywords – It’s Query Fan Out, All The Way Down.
Q: How many SEO experts does it take to change a light bulb? A: light bulb, bulb, lamp, lighting, fixture, replace lightbulb, best light bulb… A Researcher’s Note: The Serendipitous Path to an Answer Let me go through how the central thesis…
The Definitive Guide to Linkbuilding after the Google Content Warehouse Leak
A unified strategy for link acquisition and management.
Read the full article here The Definitive Guide to Linkbuilding after the Google Content Warehouse Leak © Copyright 2006-2025 Shaun Anderson
The Definitive Guide to Linkbuilding after the Google Content Warehouse Leak
A unified strategy for link acquisition and management.
Read the full article here The Definitive Guide to Linkbuilding after the Google Content Warehouse Leak © Copyright 2006-2025 Shaun Anderson
Google’s Product Reviews Updates: Signals in the Google Content Warehouse API Leak
Take note. Within the Google’s Content Warehouse API, the documentation explicitly defines a suite of attributes directly related to the evaluation of product reviews.
Read the full article here Google’s Product Reviews Updates: Signals in the G…
How Ads on your site Kill Your Google Rankings – Evidence From Google Leak
There’s a reason why Google says, “Don’t let ads harm your mobile page ranking“. For more than two decades, we in the SEO profession have navigated the complex relationship between Google’s public mission and its commercia…
Search Engine Optimisation – SEO Strategy in 2025 – The End of Guesswork
The recent seismic events in the Google SEO industry – namely, the landmark DOJ v. Google antitrust trial and the unprecedented content warehouse data leaks – are not disparate occurrences. They represent a single, clarifying moment of vali…
AI Search Citation Mining
This is the raw data dump from our citation mining pipeline demo on social media. Entered Entities ✅ AEO (10 prompts) ✅ AI Marketing (10 prompts) ✅ AI Optimization (10 prompts) ✅ AI SEO (10 prompts) ✅ AIO (10 prompts) ✅ Answer Engine Optimization (10 prompts) Mining Parameters Available Prompts: 60GPT-5 Citations: 141Gemini Citations: 400Total […]
TimesFM-ICF
In-Context Fine-Tuning for Time-Series: The Next Evolution Beyond Prophet and Traditional Forecasting How Google’s TimesFM-ICF achieves fine-tuned model performance without training – and why this changes everything for production forecasting systems If you’re reading this, you’ve likely wrestled with time-series forecasting in production. Perhaps you’ve implemented Facebook Prophet for its interpretable seasonality decomposition, experimented with […]
Hobo Web Agentica
Stop guessing. Command your AI to perform expert SEO tasks with Hobo Web Agentica. Free prompts for deep analysis of competitors, pages & topical authority.
Read the full article here Hobo Web Agentica © Copyright 2006-2025 Shaun Anderson
Agentica: Invoking ‘Skills’ for LLMs and AI Assistants
This article is a record of a multi-stage dialogue with AI tools that deconstructed, analysed, and evaluated a novel methodology for interacting with Large Language Models (LLMs). The methodology, developed by me and named “Agentica” during…
Prompt: Analyse My Competitors Using Hobo SEO Analyser
Hobo Content Intelligence Engine DAY 1 – Update 1: V1: It takes about 24 hours for this methodology to propagate. Initial tests with Gemini Pro are showing a significant uplift in the strategic depth of SERP analysis. You don’t even need to cut and pas…
Prompt: Rewrite My Page Using The Hobo SEO Rewriter
Prompt instructions for: Rewrite My Page Using The Hobo SEO Rewriter.
Read the full article here Prompt: Rewrite My Page Using The Hobo SEO Rewriter © Copyright 2006-2025 Shaun Anderson
Prompt: Check My Topical Authority in AI answers using Hobo SEO Researcher
This isn’t just another rank checker. It is a strategic intelligence framework designed to analyse the competitive landscape through the same lens as Google’s own core systems.
Read the full article here Prompt: Check My Topical Authority in AI answers…
What is Google’s Content Effort Signal?
Recent leaks like the content warehouse data leak from inside Google have given us the clearest picture yet of how the search engine truly values digital content. We were also told in the Google v. DOJ trial that “Most of Google’s quality signal is der…
RexBERT
RexBERT is a domain-specialized language model trained on massive volumes of e-commerce text (product titles, descriptions, attributes, reviews, FAQs). Unlike general-purpose transformers, it is optimized to understand the quirks of product data and the way consumers phrase queries. For a technical SEO professional, this means better alignment between how search engines interpret product content and […]
Prompt: Rate My Page Quality using the Hobo SEO Method
This is my contribution to democratising high-level SEO analysis. By giving the global AIs a structured, expert-level framework, we move beyond generic advice and get a truly helpful, actionable audit. I hope you find it useful.
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The ContentEffort Attribute, the Helpful Content System and E-E-A-T. Is Gemini behind the HCU?
Author’s Note: The following analysis is based on information revealed in the May 2024 leak of Google’s internal documentation. All conclusions about the function, connection, and impact of these attributes (such as contentEffort) are the author&…
E-E-A-T is the Goal, Q-Star is the System, Site_Quality is the Score
In short, E-E-A-T is Quality Score. Or thereabouts.
Read the full article here E-E-A-T is the Goal, Q-Star is the System, Site_Quality is the Score © Copyright 2006-2025 Shaun Anderson
Key Strategic SEO Insights from the U.S. D.O.J. v. Google Antitrust Trial 2020-2025
The antitrust case, United States, et al. v. Google LLC, initiated in 2020, has fundamentally reshaped the landscape of Search Engine Optimisation (SEO) knowledge.
Read the full article here Key Strategic SEO Insights from the U.S. D.O.J. v. Google Ant…
What is QBST (Query-Based Salient Terms) in Google Search: Google V DOJ Trial Testimony
During the initial stage of a search, pages that contain these expected salient terms are given a higher relevance score. A page that lacks them is considered less relevant and less likely to be passed on to the final ranking stages.
Read the full arti…