December 2024 Google Spam Update Analysis
The December 2024 Google Spam update followed in the wake of the October 2023 and March 2024 Google Spam updates. From analysis on 100+ Search Console accounts I have had access to, this too looks to have targeted unknown, or disconnected entities in G…
Unannounced February 2025 Google update activity
I’m looking into noticeably impactful and unannounced Google update activity in February 2025, on the surface, unrelated to the entity issues (Google’s understanding and representation of entities in Google Search) I’ve been sharing in the Discon…
Google HCU SEO / The Disconnected Entity Hypothesis
Hypothesis Google’s algorithms, HCU, SPAM, and CORE updates, amongst other things, impact “Disconnected Entities” and seek to demote and remove them from Search. An “Unhealthy Entity” is a “Disconnected Entity”…
Hobo Robot / An autonomous marketing solution for your business
Hobo Robot is an automated robot at the heart of a suite of tools in Google Docs designed to streamline various aspects of digital marketing and SEO for businesses. It integrates functions like: WordPress content management. Email newsletter automation…
Automate your marketing with Hobo Robot
I am on a mission to automate my marketing and lead generation and get the behemothic power of Google working 24 hours for me, at little to no running costs. Google WANTS me to do this too. They want me to use Google Cloud. They want you to use it too….
Hobo WP Agent in Google Docs / Content Management for WordPress
Hobo WP Agent in Google Docs is a tool that automates WordPress content management directly from Google Docs and Sheets. It imports, cleans, optimises, and publishes content, handling tasks like image minification, link optimisation, and alt tag genera…
HCU/SPAM/CORE Google Algorithm Impact Analysis Part 1 – The Victims
As many of my 20K social followers on Linkedin and X can attest to, I’ve been looking at the carnage caused by Google’s HCU and accompanying SPAM and Core updates and how specifically HCU and SPAM have impacted small,, independent publisher…
The Road to Accessibility
Why accessibility compliance matters While you should advocate for creating a digital experience that’s inclusive and welcoming to everyone because it’s the right thing to do, failing to comply could soon leave you facing a fine. To comply,…
2025 SEO Predictions: Are We Heading into an AI Winter?
What We’re Seeing Despite the initial excitement surrounding AI-generated content, AI written content by default lacks EEAT (Expertise, Authoritativeness, Trustworthiness) compliance. Audiences are pushing back on low-quality outputs in search re…
2025 SEO Predictions: Alternative Search Journeys
What We’re Seeing Platforms like TikTok and Instagram are emerging as alternatives for visual and experiential searches, allowing users to discover content organically through videos, tutorials and community-driven recommendations. Short-form vid…
2025 SEO Predictions: Competing Locally in a National Market
What We’re Seeing Recent developments in the Search Engine Results Pages highlight a shift in Google’s approach to prioritising geographically relevant content over broader, national-level information. Insights from the recent Google leak r…
2025 SEO Predictions: Navigating the Content Strategy Shift
What We’re Seeing The 3,000-word “Ultimate Guide” article remains the default approach to informational ranking for many. Increasingly, however, Google and other search engines have been rewarding user-generated, bite-sized content th…
2025 Predictions: The Rise of Brand SEO
What We’re Seeing Recent algorithm updates have increasingly favoured brands that demonstrate both strong brand health and robust offsite authority, reshaping the SEO landscape to prioritise more holistic indicators of brand legitimacy and trust….
Dumb Things SEO Experts Keep Doing
Hardly a day goes by where I do NOT see someone with 5, 10, even 15 years’ experience posting tips on social media that make me wonder if these people have really learned nothing about the inefficiency of their methods. Everyone learns at differe…
What your competitors don’t want you to know about accessibility
The EAA and marketing Before we dive into the business cases, here’s a quick summary of how the EAA provides a marketable opportunity. Enhanced SEO: Search engines prioritise user-friendly websites, and accessibility improvements go h…
Building Inclusive Brands: The European Accessibility Act and Marketing Best Practices
The EAA: A Quick Summary The primary goal of the European Accessibility Act is to remove more barriers for the (largely underserved) market of around 101 million people with disabilities in the EU. From a digital perspective, core areas of impact inclu…
Using SEO Principles to Build Brand Credibility
Maintain a human touch As more and more roles are being replaced by bots, human interaction is becoming increasingly valued. Empathy simply cannot be replaced by a machine. As a result, humanity has become a premium aspect of brand identity. Mintel ref…
Overcoming implementation blockers: how to get buy-in for SEO in 2025
The vicious cycle of implementation In our most recent interviews, we heard the same story over and over again. A pattern emerged, and it’s a vicious cycle. 1. The rate of implementation slows down Organic campaign activity begins to decline, wit…
Google Search Console Winners and Losers URLs Report in Hobo SEO Dashboard
The winners and losers reporting system is designed to work automatically as part of automatic reporting. You can run it on the loaded client form the Hobo Admin menu. In your Google Sheets top menu go to Hobo Admin > Projects: Winners and Losers U…
The Commercial Case For SEO: Introducing Named Project Workflows
Named Project Workflows Outside SEO or digital marketing teams, the tactics we use – like keyword research or technical audits – aren’t often understood or fully trusted, leading to scepticism among executives essential for supporting…