Creating an Agency Content Service: The 5 Must Do’s
Last week, my colleague Maria spoke about the reasons to set clear goals for content. These goals have helped our team immensely and have become the backbone for what our content service is becoming. Today I am going to bundle up those goals, throw some wrapping paper on them and package them as a present, […]
My Last Day of CEO Swap: VC’s Don’t ALL Suck
It was my last day of the CEO Swap and as usual I was running from Moz Building 1 to Moz Building 2. I looked at my phone and started running to lunch (literally) and on my way I started to check Rand’s e-mail. Suddenly I realized, “oh shit!” I was supposed to meet Michelle […]
A Rundown of Keyword Match Types for Search
PPC campaigns are built like houses. Keywords are the foundation. Killer ads and optimized landing pages will be worth nothing if the appropriate searchers aren’t seeing your ad. How do you connect with the correct audience? Start with a well thought-out and tailored keyword list. Please note: this post refers primarily to search and not content […]
What Does The Hummingbird Say?
Dog goes woof Cat goes meow Bird goes tweet and mouse goes squeak Cow goes moo Frog goes croak and the elephant goes toot Ducks say quack and fish go blub and the seal goes ow ow ow ow ow But theres one sound That no one knows What does the hummingbird say? What Does […]
What Does The Hummingbird Say? is by AJ Kohn, originally posted on Blind Five Year Old.
Google Analytics API made easy – Google docs Magic Tutorial
Even if you’re not familiar with the Google Analytics API, chances are that you’ve probably needed access. Maybe it’s because you need 5000 results from the GA interface, but your browser keeps crashing. Maybe you need more than 5000 URLs Continue reading »
Google Analytics API made easy – Google docs Magic Tutorial
Even if you’re not familiar with the Google Analytics API, chances are that you’ve probably needed access. Maybe it’s because you need 5000 results from the GA interface, but your browser keeps crashing.
Why Keyword Rankings Still Matter
Keyword rankings are frequently denounced as metrics for SEO. But are they really obsolete?
Post from Barry Adams on State of Digital
Why Keyword Rankings Still Matter
Speaking at SMX Milan
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Identifying the Money Keywords for Affiliate Marketing & SEO
Keyword targeting can make all the difference revenue wise when working on SEO for an affiliate site that relies on SEO as its primary marketing method. You have vanity terms, traffic terms and then you have your “money” terms. Seeing results from SEO takes a lot of work and a lot of time. So how […]
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New Google Analytics Channel Groupings
Since Google Analytics rolled out the new Acquisition, Behavior, and Conversions reports on October 9, we’ve received many questions about what’s changed, what’s new, and how to use these reports. In this post, we’ll cover: An overview of the new default Channel Groupings Working with the Channel Groupings Google Analytics’ definition of channels Default Channel […]
Starbucks coffee Social V SEO
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Top 5 Reasons to Set Clear Goals for Your Content
Last week, Lana explained the importance of developing a strategy for your content. Today I’m going to focus on the value you can provide for your team and your client when you have established clear goals at the outset of a campaign. Here are the top 5 things you can do… 1. Tie it back to […]
Ahrefs.com Gets New Layout
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What You Need to Understand about Google Penguin Recovery
Anyone who runs an SEO agency has experienced the following scenario. A client comes to you and explains they ranked number one for a keyword(s) before Penguin. They got hit, having fallen into near invisibility in the Google SERPs and are desperate to get their Google traffic back and recover from Penguin. Manual vs. Algorithmic […]
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Thinking About WHY You Do Content… or “If Everyone Jumped Off a Cliff…”
Every so often, you need to take a step back and listen to Mama’s voice in your head: “If everyone was jumping off a cliff, would you do it, too?” That dandy little interrogative statement from your childhood can also apply to decisions concerning content — particularly, why you are creating content. While everyone recognizes […]
Tips for Optimizing Your YouTube Videos
In this post, I wanted to share some tips on how to optimize your videos and your Channel within the YouTube community to help increase your visibility within this search engine as well as help to increase your video’s visibility within Google search results. First and foremost, create great content! If you have interesting and […]
Authorship Is Dead, Long Live Authorship
Google’s Authorship program is still a hot topic. A constant string of blog posts, conference sessions and ‘research’ projects about Authorship and the idea that it can be used as a ranking signal fill our community. Yet, the focus on the actual markup and clock-watching when AuthorRank might show up may not be the best use of […]
Authorship Is Dead, Long Live Authorship is by AJ Kohn, originally posted on Blind Five Year Old.
Mastering #PPC: Leveraging Goals in Google Analytics
Since we have an Analytics division at SEER that kicks ass, I’ll leave most of that subject matter alone for them and focus on what I know most about: PPC… and a little bit of Google Analytics (GA). More specifically, we’ll be reviewing goals and how you can use these for your paid search efforts […]
What is Content? What We Talk About When We Talk About Content
Recently a great Smashing Magazine article on content strategy written by Brad Shorr made the rounds at SEER. When I clicked through to read the article two things caught my attention right off the bat: 1) the date, and 2) the first sentence. The article was dated December 2011, and I’ll admit, I was tempted to automatically brush […]
Twitter and Google verified authorship
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