What people search for: most popular trends, keywords, topics
People love using search engines, but what do they search for? Here are the best ways to discover the most popular topics, keywords and trending stories.
New Evidence: Does Google Count Anchor Text In Internal Links? Part 1
Last week I looked into if Google counts keywords in URLs to influence rankings for specific keywords and how I was investigating this. The video above, from quite some time ago now (OCT 2015), is John Meuller talking about ‘Internal Links’ and their influence on Google SERPS. we do use internal links to better understand the […]
Read the full article here New Evidence: Does Google Count Anchor Text In Internal Links? Part 1
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Split Testing Titles and H1s: Do They Still have an SEO Impact?
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Let’s start by going back to 1998, back before anyone knew what Google was and the likes of Tom Anthony and Will Critchlow had just begun to build websites from their bedrooms.
Searching for Video, Images, Audio, Gifs, Podcasts, Memes & Radio: a directory of search engines, finders & generators
Here’s an up-to-date list of all the multimedia search engines for image, video, GIFs and radio stations.
Shhhhh! Don’t tell anyone but SEO tools are great for market research and completely free
SEO isn’t anything new, there are very few people involved in marketing who don’t have some appreciation of how you might need to make an active effort to appeal to the search engines.
Beginner’s guide to server response codes
Server response codes are an important aspect of understanding the information sharing process. Knowing each code’s appropriate use is a necessary skill, even if it’s not your role to configure the server itself.
Long Term Test: New Evidence – Does Google Count Keywords in A Url?
TLDR: Yes, it looks like it. In a recent video John Meuller said that keywords in the URL was a ‘small ranking factor‘. “I believe that is a very small ranking factor. So it is not something I’d really try to force. And it is not something I’d say it is even worth your effort […]
Read the full article here Long Term Test: New Evidence – Does Google Count Keywords in A Url?
© Copyright 2006-2016 Hobo-Web LTD – ADDRESS: 24 Patrick Street, Greenock, Scotland, PA16 8NB, GB | TEL: 0845 094 0839 | FAX: 0845 868 8946
Google’s recent SERP changes and tests: everything you need to know
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages.
Top 100 Advertising Agencies Based On Search & Social Performance
I am not a statistician but I’ve been playing about with metrics from multiple third party data vendors to see if I can build up a decent, normalised picture of relative search and social performance of various sites in a niche. In this preliminary test sample of just over 100 ad agencies, I’ve focused on […]
Read the full article here Top 100 Advertising Agencies Based On Search & Social Performance
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Nine common content marketing mistakes and how to fix them
Content marketing is becoming vital to business, with its success affecting many positions that complement each other. How do you ensure though that your strategy is effective?
How one small word makes a huge difference on Google SERPs
Recently we’ve had a lot of internal discussions about the importance of keywords and the various combinations, including match type.
How do I make sure my site is mobile friendly? A checklist
Last week, Google’s Webmaster Trends Analyst John Mueller confirmed on Twitter that the latest wave of changes to Google’s mobile-friendly ranking signal has now finished rolling out.
BBC Food website closure: what have we lost and who stands to benefit?
Today it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains … read more
How to write meta title tags for SEO (with good and bad examples)
What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine optimisation?
Brand slackers: organic search is not always about non-branded keywords
I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search traffic that you are receiving (or not) is much more qualified.
How to avoid your search marketing campaign falling short of its potential
If you’re working as an SEO professional this post is for you. I’ll show you some practical ways you can ensure that your campaign reaches it’s potential.
Google has banned payday loan PPC ads, but who benefits?
Last week, Google announced a change to its AdWords policy around payday loans, banning ads for products with high APRs and short repayment terms.
Why you NEED to raise organic CTR’s (and how to do it)
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.
SEO 101: eight simple ways to optimise your blog posts for search
You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page’s ranking on search engine results pages (SERPs).
Here’s a new content marketing strategy documentation map
I’m currently going through the process of establishing a content strategy from scratch and thought I’d share what I’m doing, which I’ve summarised in this visualisation.