Why technical seo is so much more than just ‘make-up’
Technical SEO is vitally important it is for your website, and provides the foundations for an effective search strategy. I was prompted … read more
The Future of Technical SEO is Open Data
According to Pete Campbell, the future of SEO will revolve around advising brands on their open data strategy via apps that leverage open data through API’s.
Post from Pete Campbell
Web users think most outbound links are commercial [study]
The majority of links are considered to be commercial in nature, according to a new research.
Four of the most interesting search marketing news stories of the week
It’s Friday, so welcome to our weekly round up of search marketing and related news. This week we have the 16 companies … read more
RankBrain Survival Guide
This is a guide to surviving RankBrain. I created it, in part, because there’s an amazing amount of misinformation about RankBrain. And the truth is there is nothing you can do to optimize for RankBrain. I’m not saying RankBrain isn’t interesting or important. I love learning about how search works whether it helps me in my […]
Seasonal pages and SEO: who’s ready for Euro 2016?
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective.
How will the Local Source tag affect SEO?
In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9.
Softonic.com is hit with Google manual action for ‘thin content’
Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has … read more
Why Marketers Need to Know About Conversational Shopping
In March 2016, Google announced it was developing a new piece of functionality for search called ‘conversational shopping’, centred around the act of purchasing through your mobile device by issuing voice commands. Joana Ferreira discusses what you need to think about as it rolls out.
Post from Joana Ferreira
Are related sitewide footer links the key to dominating Google?
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get … read more
What are the true goals of link building campaigns?
What is the goal in building links? Obviously links are the goal in link building. Right? Well, not exactly. Links are an … read more
How to put together a B2B lead-generation SEO strategy
This article will show you how to craft and measure the performance of a purpose-driven SEO strategy in five easy steps.
Post from Adam Mason
Digital travel and SEO: how Skyscanner dominates the SERPs
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide … read more
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – … read more
Five of the most interesting search marketing news stories of the week
It’s Friday, and time for our weekly round-up of the week’s news in search marketing. Today we have the most expensive AdWords … read more
What does Meeker’s Internet Trends report tell us about voice search?
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of … read more
Google launches tool to test your site’s mobile friendliness and speed
Announced on the Google Small Business blog yesterday: a new tool to test how your site works across different devices. It seems to … read more
Why Beyonce is the Queen of SEO
When you think of authority and influence in SEO, who comes to mind? Rand Fishkin? Matt Cutts? Beyoncé?
Those first two are pretty typical responses. SEO consultants live and die by the information they share and rightfully so – they’re two of the top experts in the field.…
The post Why Beyonce is the Queen of SEO appeared first on Seer Interactive.
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings … read more
Hybrid SEO: bright futures for personal & professional career progression
SEO is a challenging and rewarding career for people from a number of different types of backgrounds. It requires a degree of … read more