Is Google AMP a ranking signal?
So I’ve been working my butt off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have to ask… is it really worth it?
How paid and organic SEO results overlap in 2016
For the first time ever, mobile searches on Google exceeded desktop. To account for this massive shift, Google has made some of the most drastic changes to search results in years.
The ABC of Google Quick Answers
The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.
4 Lessons We Can Learn From a ‘Link Nirvana’ Client
A small minority of businesses achieve ‘link nirvana’, whereby they can obtain natural, high quality inbound links with ease. What can we learn from them to help build links for our clients?
Post from Steve Morgan
Why you may need to be aware of booby traps when hiring a new SEO
The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos.
How are beacons going to affect search marketing?
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
Website Migration SEO Checklist: How to Prevent Organic Traffic Losses
You have two sites you want to combine. Whether your brand purchased a new domain, acquired a competitor, or are merging two owned domains, migrating a website can seem like a daunting task. With so much at stake, it can be easy to put off.…The …
Which kinds of links are most valuable for high rankings?
What does link-building look like right now? What tactics work? Is it all abut quality content or do more shady tactics still get results?
Nine SEO techniques that take less than 15 minutes
I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this…
Google’s Keyword Planner tool just became even more inaccurate
You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.
SEO for Etsy: three tips to improve your store’s search visibility
Optimizing your Etsy store and products will help you stay visible whether customers search on Etsy or Google.
How do people view search engine results pages?
The F-shaped pattern has been the commonly understood way in which web users browse sites and search results.
The Revolution of Healthcare Marketing: Using Untapped Data Sources to Shape a Digital Strategy
72% of internet users say they have looked online for health information within the past year. (Source: DMN3). What does this mean for doctors, hospitals and other healthcare organizations?
Consumers no longer solely rely on their physicians & hea…
How to speak ‘Search Engine’
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?
Apple WWDC Announcements – What Siri on Mac and Apple Pay for Web mean for SEO
Whether you’re a true Apple fan or just a dedicated tech enthusiast, the Apple Worldwide Developer Conference (WWDC) is one of the year’s biggest events in the technology industry.
Google enters the Artificial Intelligence race with Magenta
Google recently released Magenta, a computer based system that has the ability to create pieces of music.
How to optimise your m-commerce site for search
In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop.
EU referendum and brexit betting: who’s winning in organic search?
With the referendum on Britain’s membership of the EU coming up this week, there has obviously been a lot of debate online.
How to improve your CTR using Google Search Console
Here’s a quick guide to show you how to use some of the data at your disposal in Search Console to help improve your site’s click-through rate.
Five of the most interesting search marketing news stories of the week
It’s Friday once again, and time for a round-up from the world of search marketing. This week we have App Store search … read more