Apple WWDC Announcements – What Siri on Mac and Apple Pay for Web mean for SEO
Whether you’re a true Apple fan or just a dedicated tech enthusiast, the Apple Worldwide Developer Conference (WWDC) is one of the year’s biggest events in the technology industry.
Google enters the Artificial Intelligence race with Magenta
Google recently released Magenta, a computer based system that has the ability to create pieces of music.
How to optimise your m-commerce site for search
In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop.
EU referendum and brexit betting: who’s winning in organic search?
With the referendum on Britain’s membership of the EU coming up this week, there has obviously been a lot of debate online.
How to improve your CTR using Google Search Console
Here’s a quick guide to show you how to use some of the data at your disposal in Search Console to help improve your site’s click-through rate.
Five of the most interesting search marketing news stories of the week
It’s Friday once again, and time for a round-up from the world of search marketing. This week we have App Store search … read more
Why technical seo is so much more than just ‘make-up’
Technical SEO is vitally important it is for your website, and provides the foundations for an effective search strategy. I was prompted … read more
The Future of Technical SEO is Open Data
According to Pete Campbell, the future of SEO will revolve around advising brands on their open data strategy via apps that leverage open data through API’s.
Post from Pete Campbell
Web users think most outbound links are commercial [study]
The majority of links are considered to be commercial in nature, according to a new research.
Four of the most interesting search marketing news stories of the week
It’s Friday, so welcome to our weekly round up of search marketing and related news. This week we have the 16 companies … read more
RankBrain Survival Guide
This is a guide to surviving RankBrain. I created it, in part, because there’s an amazing amount of misinformation about RankBrain. And the truth is there is nothing you can do to optimize for RankBrain. I’m not saying RankBrain isn’t interesting or important. I love learning about how search works whether it helps me in my […]
Seasonal pages and SEO: who’s ready for Euro 2016?
Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective.
How will the Local Source tag affect SEO?
In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9.
Softonic.com is hit with Google manual action for ‘thin content’
Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has … read more
Why Marketers Need to Know About Conversational Shopping
In March 2016, Google announced it was developing a new piece of functionality for search called ‘conversational shopping’, centred around the act of purchasing through your mobile device by issuing voice commands. Joana Ferreira discusses what you need to think about as it rolls out.
Post from Joana Ferreira
Are related sitewide footer links the key to dominating Google?
A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get … read more
What are the true goals of link building campaigns?
What is the goal in building links? Obviously links are the goal in link building. Right? Well, not exactly. Links are an … read more
How to put together a B2B lead-generation SEO strategy
This article will show you how to craft and measure the performance of a purpose-driven SEO strategy in five easy steps.
Post from Adam Mason
Digital travel and SEO: how Skyscanner dominates the SERPs
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide … read more
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – … read more