Is an internal linking strategy paying off for Mail Online?
Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords.
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Imitating search algorithms for a successful link building strategy
When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us, at a relatively low cost, quite staggering.
HTTPS websites account for 30% of all Google search results
As of late June, 32.5% of page one Google results now use the https: protocol, according to a new study from Moz.
Nine considerations for movie-based SEO outreach campaigns
Movie based outreach ideas, designed to boost SEO with some earned links, seem like a good idea but there are plenty issues to get your head around.
What do content marketers need to know about SEO?
Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other.
Is Google AMP a ranking signal?
So I’ve been working my butt off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have to ask… is it really worth it?
How paid and organic SEO results overlap in 2016
For the first time ever, mobile searches on Google exceeded desktop. To account for this massive shift, Google has made some of the most drastic changes to search results in years.
The ABC of Google Quick Answers
The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016Google is increasing the number of queries that receive a Google Quick Answer box. The number of results that had an answer box went from just over 20% in December 2014 to more than 30% in May 2016.
4 Lessons We Can Learn From a ‘Link Nirvana’ Client
A small minority of businesses achieve ‘link nirvana’, whereby they can obtain natural, high quality inbound links with ease. What can we learn from them to help build links for our clients?
Post from Steve Morgan
Why you may need to be aware of booby traps when hiring a new SEO
The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos.
How are beacons going to affect search marketing?
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
Website Migration SEO Checklist: How to Prevent Organic Traffic Losses
You have two sites you want to combine. Whether your brand purchased a new domain, acquired a competitor, or are merging two owned domains, migrating a website can seem like a daunting task. With so much at stake, it can be easy to put off.…The …
Which kinds of links are most valuable for high rankings?
What does link-building look like right now? What tactics work? Is it all abut quality content or do more shady tactics still get results?
Nine SEO techniques that take less than 15 minutes
I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this…
Google’s Keyword Planner tool just became even more inaccurate
You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.
SEO for Etsy: three tips to improve your store’s search visibility
Optimizing your Etsy store and products will help you stay visible whether customers search on Etsy or Google.
How do people view search engine results pages?
The F-shaped pattern has been the commonly understood way in which web users browse sites and search results.
The Revolution of Healthcare Marketing: Using Untapped Data Sources to Shape a Digital Strategy
72% of internet users say they have looked online for health information within the past year. (Source: DMN3). What does this mean for doctors, hospitals and other healthcare organizations?
Consumers no longer solely rely on their physicians & hea…
How to speak ‘Search Engine’
The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?