15 writing tips to rank higher on social and search results
Online writing has its own style and it’s even more challenging when thinking of its impact own. Here are 15 tips to keep in mind when writing for the web.
Guide to Google ranking signals – Part 5: duplicate content and syndication
This week we continue diving into on-page content factors, with duplicate content and syndication.
The natural evolution of digital for brands: becoming more human
With the rise of digital personal assistants in recent years like Cortana and Siri, and intelligent bots, what was once science fiction is quickly becoming fact.
Understanding the impact of speech recognition software on search
As technology stands right now, we may not be at the point of making real “human” connections with our mobile devices, but we do talk to them. We talk to them a lot.
Penguin 4.0: what does it mean for SEO practitioners?
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week.
More online product searches start on Amazon than Google
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine.
Guide to Google ranking signals – Part 4: content freshness
This week’s guide to ranking signals continues diving into on-page content factors, with content freshness.
12 tips for content marketing from an SEO perspective
How can you create content marketing which works for search, right from the start?
CTR as a ranking factor: what we know so far and how to action it
For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses … read more
What Web Dev Inadvertently Taught Me about SEO
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Before Distilled, I was a Digital Producer (think: front end developer meets project manager) and worked on dozens of web development projects.
12 companies hit with a Google manual penalty
Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise.
Yelp vs. Google vs. Facebook Reviews: which should you focus on and why?
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be spent.
Guide to Google ranking signals – Part 3: quality content
An algorithm won’t judge for personal taste, but there are some technical things you can do to make sure your content is deemed ‘quality’, not just to spider crawlers but also real human readers too.
Google’s latest desktop SERP experiment: a whiter, more spacious background
Google has begun experimenting with a cleaner, whiter, brighter user interface.
Let’s Talk Voice Search
Voice search is the fastest growing type of search at present. We take a look at what it entails and how we can optimise for this growing trend.
Post from Luke Monaghan
Top 10 essentials for SEO reporting
I have created a simple SEO reporting template to help us focus on the key elements of showing value from organic search.
How does RankBrain work and what does it mean for search marketers?
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes.
How to test a website before you launch: a 28 point checklist
Here we present a guide on how to test a website, full of updated information and tips to make sure everything looks and works exactly as it should on launch day.
6 Content Hacks to Earn More Links
How can you make sure your content marketing efforts earn the best links? Pete Campbell shares six tactics to turn your content in to linkbuilding machines.
Post from Pete Campbell
Guide to Google ranking signals – Part 2: keywords
Where should keywords appear in your content, as well as how often and in what form?