How can you successfully set up an efficient business blog on a very tight budget?
Setting up online presence for your business can be overwhelming. So much to plan and so much to invest (in terms of both time and money).
How do the recent updates to Google Data Studio benefit marketers?
In a slew of recent posts on their Analytics blog, Google has announced a number of important updates for its Data Studio tool. So what is Google Data Studio, why has Google focused so much attention on improving it, and what benefits does it provide for marketers?
Five most interesting search news stories of the week
This week, we’ve got the latest on a strange glitch appearing in Google’s mobile search, a new beta search engine launched by Creative Commons, and the decline of brand hashtags in Super Bowl ads.
Google Expanding Carousel Layout for “Best” Keywords
Over the past year we’ve seen Google expanding their carousel layout and experimenting with new UI for SERPs (see Dr Pete’s helpful mega-guide to the SERP layout), last week we saw some new layouts around filtering and today we’re noticing an expanded rollout across some commercial keywords that will dramatically impact user behaviour.
What’s been going on with Google’s mobile indexing?
Back in October, Google announced the impending rollout of a mobile-first search index which has had SEOs scrambling to prepare their businesses. Some strange behaviour over the past few days indicates that we may be approaching a launch.
What were Google’s biggest search algorithm updates of 2016?
While we’re still piecing together lessons from last year’s wins and losses, here is a visual and entertaining summary of Google’s moves in 2016 that might well help us in predicting where SEO will take us in 2017.
Six steps to a stronger online brand
When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand.
How digital marketers can take advantage of Valentine’s Day
More than 50% of adults celebrate Valentine’s Day, which means that this is a great opportunity for marketers to promote their products in the most appealing way.
What can we learn from the winners and losers of organic search in 2016?
Who were the winners and losers of organic search in 2016?
Does dwell time really matter for SEO?
What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.
All you need to master your site speed without getting overwhelmed
Poor website performance is one of the most widespread problems for business websites, yet it’s the most essential one hurting your business on many levels, from lost customers to bad reputation.
SEO Health Check – Can we future-proof our sites?
Worried about the future of your website? Here’s how to check you have the right foundations, and then look forward to staying ahead of the SEO game.
Post from Hannah Thorpe
5 Analyses You can do Without an SEO Platform
Having a major SEO monitoring platform like Brightedge or Conductor is great.
How To Do Keyword Research FAST with SEMrush Pro in 2017
Keyword research is one of the most important aspects of SEO. But do you know what makes it so significant? Or how to do it in 2017? Or which tools to use? This post is a guide for beginners.
Read the full article here How To Do Keyword Research FAST with SEMrush Pro in 2017
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Five common mistakes small businesses make with their online presence
All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to create an effective web presence in order to approach potential customers.
Seven ways to elevate your personal and professional SEO performance in 2017
The problem that many marketers face is elevating the importance of SEO within their organizations.
Building your SEO strategy in 2017: what’s most important?
If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well
Five proven SEO strategies for retailers to use in 2017
Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner.
Five most interesting search marketing news stories of the week
This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering; and AOL is offering up free wireless data as a reward for engaging with ads.
Nine crazy predictions for SEO in 2017
It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far.