Optimization at the intersection of search, content, social, mobile and local in 2017
The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs.
What is SEO in 2017 and How Does SEO Tie in with Content?
Jo Turnbull shares her experience in SEO and recommends what SEO tips to follow in 2017. Read more on State of Digital.
Post from Jo Turnbull
Test-driving Pinterest Lens: How does Pinterest’s new visual search tool stack up?
Lens will be central to the fortunes of Pinterest’s decidedly alternative entry to the digital advertising market, so we’ve taken a hands-on look at what it is, how it works, and just how effective it is.
7 quick ways to use content marketing to boost search ranking
When done well, content marketing can contribute to boosting a site’s position in search rankings. And although this may not seem like the most obvious benefit to a successful content marketing strategy, it’s an effect that no business can ignore.
Three reasons for companies to consider using .brand TLDs
On February 28, 2017, ClickZ Intelligence presented the webinar ‘Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand’ in association with Neustar.
White Label SEO Services
A little bit of information on our white label seo service.
Read the full article here White Label SEO Services
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How influencer marketing can benefit your SEO strategy
With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate authoritative links with the additional benefit of increasing your user engagement signals, traffic, and visibility.
Emoji appear in Google AdWords ads titles
Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon.
What Happened When We “Un-optimized” Our Meta Data
Here at Seer, we take a human-first approach to pretty much everything we do: from the way we market our clients, to the benefits we offer to our own team members, and with the advice we share in the marketing community at conferences and on our blog.…
The post What Happened When We “Un-optimized” Our Meta Data appeared first on Seer Interactive.
Five most interesting search marketing news stories of the week
This week, we follow up on the launch of Google’s new ad label to ask how it will impact marketers, and look at attempts by Google’s tech incubator Jigsaw to clean up language on the internet.
Study: How valuable is it to have keywords in your domain URL?
A new study by HigherVisibility.com, whose findings were shared exclusively with Search Engine Watch, has set out to investigate the relationship between the top ranked websites in various industries and the inclusion of keywords in their URLs.
Comparing keyword research APIs: Spyfu vs SEMRush vs Serpstat and more
Many tools provide access to their APIs, aiming to facilitate routine work for specialists. APIs can make SEOs’ lives much easier by … read more
How will Google’s new ‘Ad’ label impact marketers?
Google started testing a new ‘Ad’ label in January this year, and late last week it was confirmed that this will now be rolled out globally.
How to Optimize Your Content for Google Answer Boxes
Oh, answer boxes. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportuni…
Hotel SEO: Five steps to optimizing hotel deals and listings
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).
Google brings emoji back to the SERPs 😍🙌💯
Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. 👌
Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
Do it Yourself SEO Split Testing Tool With Causal Impact
We’ve got a new tool to share! This tool allows you to measure the effect of any SEO split tests you might run on your website.
Does your website suffer from one of these five content gaps?
In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by … read more
The psychology of search intent: Converting moments that matter
Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world.