The Future of SEO in Automotive Infotainment Systems
When you’re in the car, what do you use for navigation? What about music? With accessible and user-friendly mobile apps such as Google Maps, Waze, Spotify, Pandora, and much more, you most likely answered “phone” for both of the questions above.…
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Which SEO trends are here to stay?
How do you decide where to assign your SEO budget? Knowing if new trends are here to stay or a passing fad can help you make the best optimisation choices.
Post from Hannah Thorpe
Optimizing for voice assistants: Why actions speak louder than words
The voice assistants of today are closer than ever to the sci-fi ideal of the all-knowing computer that we’ve been dreaming about for decades. But the way that users are interacting with them isn’t just with voice search – it’s with voice commands. How are these different, and what can you do to optimize for them?
Early Results from Split Testing JavaScript for SEO
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We’ve been testing what happens when pages rely on JavaScript to render properly – and one of our first tests showed an uplift when we removed a reliance on JS:
Taming the local search beast in a post-Possum and Fred world
Two of Google’s recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates?
What does Google’s “Project Owl” mean for search and fake news?
In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with new feedback forms for search suggestions and the answer box, and authoritative content prioritization in the answer box. But how will this affect the user experience of search?
Small Batch Testing: A Small Change to Your Process, A Big Change for Results
A project strategy that is set in stone is destined to crumble.
You need fluidity and flexibility because it’s inevitable that you will work on a strategy that doesn’t live up to expectations. And when you find yourself in that situation, you need to be able to pivot before you get too far down the wrong path and spend way too much money.…
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International SEO: 5 ways to scale performance
The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what people want and then producing content to meet these needs. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential.
What Google’s Suggested Clip Feature Means for You
A few weeks ago, Google rolled out a new SERP feature that highlights a “suggested clip” within an embedded video. As visible below, the video itself dominates the SERP, automatically highlighting the section of the video that Google has determined best answers your search query.…
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Google Answer Box Strategy: The Dos and Don’ts
Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box. The indication is that it’s here to stay, which means it may well be worth devising a strategy to maximize your chances of achieving “rank zero”.
What does voice search mean for your local SEO strategy?
The popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and how can they ensure they aren’t left behind?
5 reasons to give SEO experts a seat at the website planning table
Whatever the reason for your website planning meeting, there’s an important voice that should be at that table: your SEO expert. Here are five ways that your go-to SEO expert can positively affect the outcome of your website project.
How to optimize Google My Business listings for multi-location businesses
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings?
Should Google be more transparent with its updates?
Most of Google’s algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change in ranking and what they can do to fix it. Does Google owe it to its users to be more transparent?
8 technical issues holding your content back
Failure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing to your website. Here are eight issues you should be considering before committing to any major campaign.
Utilize Page Value in GA to Improve Your SEO Strategy
It’s human nature to seek out instant gratification, but as search marketers we are trained to deploy data driven strategies to hit long term goals. Unfortunately, our bosses aren’t always content with our long term strategies.
Fortunately, there is a metric in Google Analytics called page value.…
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How to identify and fix indexation bloat issues
Indexation bloat is when a website has pages within a search engine “index” and can cause issues if not monitored and policed properly. It is an extremely common SEO problem and affects websites of all sizes. So how can you identify and fix it?
Bulk GMB Insights Reporting: What It Means For You & Your Business
Enterprise users of Google My Business, rejoice! Late last week, Google rolled out the ability to download Insights data, in bulk, straight from your dashboard. With no access to the API required, this new feature enables a whole new set of users to measure and report on the performance of their listings within Google Search and Google Maps.…
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Is charging by time damaging your agency? Value-based billing could be the solution.
Is billing by time damaging your agency? In this post you’ll discover the limitations of billing by time, and get advice on switching to value-based billing.
Post from Tara West