How to Write Better Ad Copy Using Reviews + Ngrams
Wanna skip right to the tools? Check em’ out here.
Recently, at Mozcon I presented a session on how to scrape reviews and run word clouds or Ngram analyzers. This was part of a larger presentation on understanding the “why” or the intent behind the searcher.…
The post How to Write Better Ad Copy Using Reviews + Ngrams appeared first on Seer Interactive.
How to tell if your website is due a redesign
Like any other technology, the internet changes at a rapid rate. Users are utilizing various devices to view websites. For your users to maneuver through your website, you need to constantly update and adapt; but how do you know when your website needs an overhaul? Here’s how to tell.
Pump the brakes: SEO and its sweeping statements
Search Engine Optimization is an imperfect science, and the sheer amount of sometimes contradictory information available about Google updates and SEO best practices has led to a tendency for knee-jerk reactions and sweeping generalizations among the community. Here’s why you don’t need to panic.
5 essential aspects of technical SEO you cannot neglect
The art of SEO lies in helping customers find your relevant, helpful content when it would benefit them and then creating a pleasant experience for them while they visit your website. Hence, it is vital that marketers do not neglect their technical SEO. There are a few strategies in particular that we believe brands should be paying close attention to to get their site in front of their competitors.
Google Posts: Growing under the radar
Google have now rolled out their Posts function for small businesses with a Google My Business account. But how do Posts affect click-through, ranking, mobile and social presence? We look at the facts.
How to Make Your WordPress Website Secure (SSL) in 6 Steps
If you’ve looked into search engine optimization as a promotional technique for your website, you have likely come across the advice to make your website secure (having an https:// appear in front of your URLs instead of http://). Google has been very …
Analyzing Position in Google Search Console
Clients and even conference presenters are using Google Search Console’s position wrong. It’s an easy mistake to make. Here’s why you should only trust position when looking at query data and not page or site data. Position Google has a lot of information on how they calculate position and what it means. The content here is pretty dense […]
Semantic Search: What it Means for SEO in 2017
The accuracy of results on search engines like Google and Bing has increased significantly thanks to semantic search, which combines semantics (the science of meaning in language) with search engines that process billions of queries. Here’s what semantic search means in 2017, and how marketers can take advantage of it.
Five important updates to Google semantic search you might have missed
Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an interesting indicator of Google’s strategy, and it pays to keep an eye on them. Here are five recent updates you might have missed.
The Hierarchy of Evidence for Digital Marketing Testing
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In the two-and-a-bit years that I’ve been working in Digital marketing, I’ve been keen to understand the reasons why we make the decisions we do in digital marketing.
7 subtle on-site issues no SEO should miss
Your on-site SEO could be broken without you realizing it. We all know some of the basics: content is king; users come first; avoid thin content, keyword stuffing, above-the-fold advertising, etc.
But not all on-site SEO issues are so obvious. Here are seven on-site issues that are very easy to miss.
Why You Need to be Building for Intelligent Personal Assistants
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What makes personal assistants interesting is that Alphabet, Amazon, Microsoft, and Apple are vulnerable and need you to get on board.
Here’s how RankBrain does (and doesn’t) impact SEO
In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. But when it comes to Google’s RankBrain, optimizing for AI is nothing new or complicated.
Ignoring Link Spam Isn’t Working
Link spam is on the rise again. Why? Because it’s working. The reason it’s working is that demand is up based on Google’s change from penalization to neutralization. Google might be pretty good at ignoring links. But pretty good isn’t good enough. Neutralize vs Penalize For a very long time Google didn’t penalize paid or manipulative links […]
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Google Search Console – a Beginner’s Guide to Finding Actionable SEO Tasks
Google Search Console (GSC) can be a helpful tool – providing you use it. This guide isn’t meant for advanced users nor is it a comprehensive dive into every feature GSC has. I’m not looking to overwhelm you. Instead, we’re going to go over eight simple GSC features that can provide you with actionable tasks… Read More
The post Google Search Console – a Beginner’s Guide to Finding Actionable SEO Tasks appeared first on Sugarrae.
The Guestblogalypse: How to get links without guest blogs
Guest blogs are a popular link-building strategy used by businesses all over the world. And until recently, many were relying on guest blogging as their primary source of earned links. But a diverse link profile is essential to maintain your ranking. So how can businesses achieve this?
Content King SEO tool review: tracking on-page changes
Considering Content King for your arsenal of SEO tools? We prepared a review with the features, small case studies, problems and suggestions.
Post from Gustavo Pelogia
5 UX best practices for a search engine focused website
Your website visitors have specific problems, and they use search engines to find the answers they seek. Once they locate a website that answers their questions, they expect to view the answers quickly and easily. This is why it is essential that SEO and UX complement each other to produce results.
The EU is Wrong, but Google is Still in Trouble
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I’ve found it tough to get my head around all the arguments in the recent EU judgement against Google.