We Need to Write for Robots (Until They Read Like People) – Why Our Industry Needs Technical Content Creators
‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.
Post from John Warner
Google Index Coverage Report
Google’s new Index Coverage report lets you “Fix problems that prevent your URLs from being optimally indexed by Google Search.” As it stands the report delivers a huge increase in visibility, creates a host of new metrics to track and requires new sitemap configurations. But the real treasures are what you learn when you dig into the […]
What are the best free SEO resources online?
Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. In this post, we share our pick of the best free SEO resources available online.
Duplicate content FAQ: What is it, and how should you deal with it?
There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it?
Proposing Better Ways to Think about Internal Linking
.jpg)
I’ve long thought that there was an opportunity to improve the way we think about internal links, and to make much more effective recommendations.
Seven SEO trends to watch in 2018
As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should be keeping an eye on.
The SEO Apprentice’s Toolbox: Gearing Up for Analysis
.jpg)
Being new to SEO is tricky. As a niche market within a niche market there many tools and resources unfamiliar to most new professionals.
SEO for Startups: Bootstrapping Your SEO Strategy
Why Does SEO Matter?
You’re a startup, which means you have limited resources and you need customers. Why should you bother investing in your website or worrying about Google results when you have investors to woo and sales you need to close?…
The post SEO for Startups: Bootstrapping Your SEO Strategy appeared first on Seer Interactive.
What is HTTP/2 and how does it benefit SEO?
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?
Amazon SEO: A guide to improving your rankings on Amazon
If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and business.
Blurring the Line Between CDN and CMS
.jpg)
Cloudflare recently announced that they’re launching a new feature, called “Cloudflare Workers”.
How to write blog headlines that drive search traffic
Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). Follow these simple rules and you’ll appeal to audiences as well as search engines.
Ten steps to successful SEO for startups
SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search engine optimization and which areas to focus on.
Still doing guest blogging? Keep these 4 tips in mind
A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. There’s nothing wrong with this – Google doesn’t penalize people for guest blogging, as long as you do it well and in moderation. Here are some tips to keep you on the right side of Google.
First Click Free is Dead, but is its Replacement Really any Better for Publishers?
.jpg)
The publishing industry has been claiming victory recently in a long-running disagreement with Google over how subscription content (i.e.
Does your website need an SEO audit?
Audit. A word associated with redundancies or the tax man knocking at your door. It’s a word devoid of happy connotations.
But don’t be afraid, they can be very helpful. So where do they fit into the SEO ecosystem, and how can you tell if your website needs one?
How To Use Sitebulb Website Crawler & SEO Site Auditor To Manage Your Onsite SEO
Sitebulb (Disclosure – I am an affiliate and I would make money from clicking on some links on this page) is a new website crawler and site auditor from the folks that give us URLProfiler (which I like a lot, hence why I am an affiliate of SiteBulb. Any such links are marked (AFF)). Read […]
Read the full article here How To Use Sitebulb Website Crawler & SEO Site Auditor To Manage Your Onsite SEO
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
The last word on Fred from Google’s Gary Illyes
This month’s Brighton SEO delegates all hoped for Google’s Gary Illyes to enlighten them on the major talking points in search this year. … read more
Google Ranking Factors & Quality Rating Criteria in 2017
‘I think a special mention should go to Bill Slawski who does a great job of analysing SEO related patents (who I might owe joint writing credit for this article). I did not want to send people directly to the patent application site, and Bill deserves the link(s) I think. Follow Bill on Twitter here […]
Read the full article here Google Ranking Factors & Quality Rating Criteria in 2017
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
The collision between PR, content, and SEO: How to make it work for you
The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage … read more