Making the Move from Public Relations to SEO
PR and SEO Are Completely Different…Right? Not quite.
Public relations, SEO and PPC are all major players in the arsenal of a modern-day marketer. But, like all other elements of the marketing mix, these verticals should not be siloed in the overall strategy and, instead, must work in tandem.…
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Does it matter what department your SEO team is in?
Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. So what are the options for where you locate your SEO team?
A world without “(not provided)”: How unlocking organic keyword data leads to a better web
For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data analysis and processing have come a long way since 2011, and one company believes it has found the solution to “(not provided)”. We talk to Keyword Hero, the start-up that set out to solve “(not provided)”, and Rand Fishkin, who believes that reclaiming organic keywords will lead to a better web.
Google Search Quality Rating Guidelines 2017
The new Quality Rater Guidelines have been updated and make for an interesting read. If you do SEO for businesses, you’ll need to be up-to-date with them. I made an unmodified HTML version of the Google Quality Rater Guidelines (4mb) so I could easily link to specific sections for readers that are interested.
Read the full article here Google Search Quality Rating Guidelines 2017
10% OFF SEO Audits this week only!http://www.hobo-web.co.uk/order/audit/
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
JavaScript and SEO: The Difference Between Crawling and Indexing
Crawling and indexing are different things, yet in SEO they are often confused. This can lead to misunderstandings and issues, especially when it comes to JavaScript.
Post from Barry Adams
How brands’ domination of paid and organic search has changed with the evolution of search
With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy to say the last few years have really escalated things in the search realm. And given all the changes in the search landscape, it is more important than ever to understand how your brand’s strategy aligns.
Example SEO Audit Report
A few people have asked to see an example SEO report. I published an example report today.
Read the full article here Example SEO Audit Report
10% OFF SEO Audits this week only!http://www.hobo-web.co.uk/order/audit/
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
Mobile SEO: The 3 areas that really matter for SEO performance
Mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. In this article, we’ll look at three categories in which mobile SEO stands apart, with practical tips to help marketers drive improved performance in each.
We Eliminated 84 Low Quality Posts: Here’s What Happened
After reading a number of articles about pruning a site’s content – mostly dealing with ecommerce sites – we wanted to run a test of our own on pruning blogs. When I say “pruning,” I mean removing pages that have few/none links, aren’t driving traffic/conversions, and receive very few visits.…
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7 more tips to improve your content creation
How can you improve your content creation? In Part 2 of our two-part series, we look at seven more actionable tips to improve your content marketing efforts.
How to optimize for user intent in search
User intent, also known as searcher intent, is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. But how can you optimize for it? Here’s what to keep in mind.
How to Write Better Ad Copy Using Reviews + Ngrams
Wanna skip right to the tools? Check em’ out here.
Recently, at Mozcon I presented a session on how to scrape reviews and run word clouds or Ngram analyzers. This was part of a larger presentation on understanding the “why” or the intent behind the searcher.…
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How to tell if your website is due a redesign
Like any other technology, the internet changes at a rapid rate. Users are utilizing various devices to view websites. For your users to maneuver through your website, you need to constantly update and adapt; but how do you know when your website needs an overhaul? Here’s how to tell.
Pump the brakes: SEO and its sweeping statements
Search Engine Optimization is an imperfect science, and the sheer amount of sometimes contradictory information available about Google updates and SEO best practices has led to a tendency for knee-jerk reactions and sweeping generalizations among the community. Here’s why you don’t need to panic.
5 essential aspects of technical SEO you cannot neglect
The art of SEO lies in helping customers find your relevant, helpful content when it would benefit them and then creating a pleasant experience for them while they visit your website. Hence, it is vital that marketers do not neglect their technical SEO. There are a few strategies in particular that we believe brands should be paying close attention to to get their site in front of their competitors.
Google Posts: Growing under the radar
Google have now rolled out their Posts function for small businesses with a Google My Business account. But how do Posts affect click-through, ranking, mobile and social presence? We look at the facts.
How to Make Your WordPress Website Secure (SSL) in 6 Steps
If you’ve looked into search engine optimization as a promotional technique for your website, you have likely come across the advice to make your website secure (having an https:// appear in front of your URLs instead of http://). Google has been very …
Analyzing Position in Google Search Console
Clients and even conference presenters are using Google Search Console’s position wrong. It’s an easy mistake to make. Here’s why you should only trust position when looking at query data and not page or site data. Position Google has a lot of information on how they calculate position and what it means. The content here is pretty dense […]
Semantic Search: What it Means for SEO in 2017
The accuracy of results on search engines like Google and Bing has increased significantly thanks to semantic search, which combines semantics (the science of meaning in language) with search engines that process billions of queries. Here’s what semantic search means in 2017, and how marketers can take advantage of it.
Five important updates to Google semantic search you might have missed
Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an interesting indicator of Google’s strategy, and it pays to keep an eye on them. Here are five recent updates you might have missed.