Category: key performance indicators

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Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Avinash Kaushik

Everyone likes chasing big shiny objects all the time. What’s not to like. They are big. They are shiny. :) But a lot of progress in life comes from doing the everyday small things better. A small improvement, every single day, to move the ball a little more forward. A best practice I’ve developed is […]

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics is a post from: Occam’s Razor by Avinash Kaushik

actionable analytics Advanced Analytics Big Data business optimization Digital Analytics experimentation and testing key performance indicators Web Analytics Web Insights Web Metrics

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Avinash Kaushik

This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because […]

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act is a post from: Occam’s Razor by Avinash Kaushik