10 ways to get ready for the new AdWords
Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes.
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Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
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AdWords’ new extra headline: 7 ways to make the most of it
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
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Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
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How Google’s latest design choice impacts consumers’ ability to search and discover
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data.
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3 Google AdWords hacks to drive high-quality leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
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7 essential Google Analytics reports every marketer must know
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.
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Brand queries: the AdWords performance illusion
If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted.
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Share conversions and remarketing lists across paid search accounts
Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplic…
Well played, Google: Advertisers (finally) get more device bidding controls
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.
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The 5 strangest search terms in 2,000+ AdWords accounts
Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong.
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Journey to better paid search ROI with this travel ad copy data
School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector.
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Move over, text ads: How data feeds are driving new search experiences
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future).
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Here’s an AdWords script to check for empty ad groups
See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs.
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PPC skeptics: Are you one of these 6 types?
You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism.
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The SEM agency is dying (and what to do about it)
Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.
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SEM ad copy tips that you may find scary
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.
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Pull Google Maps traffic data into AdWords with this script library
Columnist Russell Savage shows how you can use the Google Maps Distance Matrix API to get traffic data and use this information to customize your paid search ads.
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A script for getting granular AdWords account anomaly alerts
Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector.
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Brand bidding & PPC optimization: future of brand protection (part 8)
What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
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