Securing Investment In Content And SEO In 2015: 3 Keys To Unlocking Success
So, you want some of those business dollars filtered into content and SEO in 2015? If so, defining these three key areas will help you put together a budget that looks at internal operations, the major issues hindering the website, and tracking results…
All Things SEO: Our Top 10 Organic Search Columns For 2014
All Things SEO is by far our most widely read column here on Search Engine Land, and our columnists have worked hard all year to provide a wide variety of helpful SEO content for our readers. While many in the organic search community turned to these industry experts for their insights regarding…
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5 SEO Tactics To Kick-Start The New Year
If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation, and 2015 contracts have already been signed. There’s nothing left to do but close that computer, put on your slippers, throw a log on the fire,…
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2014 Year In Review: A Look Back On What Happened With SEO
Every year, we say how much has changed in the industry – and every year, we’re right. It never ceases to amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83…
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2015 Predictions: Google In The Year Of The Goat
It’s that time of year when people seem almost instinctively compelled to simultaneously reflect back on and look ahead to multiple areas of life. As SEO professionals, we’re in no way an exception to the rule. No one can dispute that 2014 has been a year of pretty big changes — almost…
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Effective Keyword Targeting: The Key To Growing Traffic & Revenue
Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site’s visibility in search engines.
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Do You Hate “Not Provided”? Not So Fast… It May Be a Blessing In Disguise!
Things have certainly changed since Google took away keyword referral data, but columnist Stephan Spencer argues that these changes were for the better.
The post Do You Hate “Not Provided”? Not So Fast… It May Be a Blessing In Disguise! appeared first on Search Engine Land.
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Don’t “Live. Die. Repeat.” Your Keyword Mistakes
Even Hollywood makes branding and SEO mistakes. Contributor Stoney deGeyter shows us how we can learn from a recent example.
The post Don’t “Live. Die. Repeat.” Your Keyword Mistakes appeared first on Search Engine Land.
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How To Make Every Single Page On Your Website Evergreen
Web pages may not be meant to last forever, but I think that most web pages can do a lot better. Many pages and articles published today lack evergreen qualities, which means that in a few months or years, they will be old and useless. They will join the billions of other pages littering the…
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How Google’s Penguin 3.0 Is Playing Out Across The Web
How has Penguin 3.0 resonated globally? Contributor Philip Petrescu of Advanced Web Ranking shares data on the algorithm update’s impact.
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Apple Inc SEO: A Walk Through The Mystery Of Next.com
Even the world’s largest and best-known brands can make unconventional (and unproductive) SEO choices. Columnist Chris Liversidge dissects Apple’s handling of NeXT.com.
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The 4 Hardest Parts Of SEO
I have been doing search engine optimization (SEO) since 2002, and I’ve overcome a fair number of SEO challenges since then. Ultimately, though, the hardest things about the job are not what you might expect. In my opinion, here are the four most difficult parts about achieving SEO success:…
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Glimpses Of The Future: 10 Fringe SEO Predictions For 2015
It’s that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether it’s Social Media Predictions for 2015, How SEO Will Change in 2015, or the catch-all Digital Marketing Trends in 2015, it’s all been done – many…
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2015 SEO Not A Playbook: The Half-Decade Edition
Search engine optimization shifted dramatically during the first half of this decade. I wonder how it will evolve? Google Got Intelligent Google has always been smart. When it launched, the PageRank algorithm changed everything, so much so that Google …
Was Your Site Hit By Panda Or Penguin? This Flowchart May Help You Find Out.
Columnist Janet Driscoll Miller has put together this handy flow chart to help you determine if your site has been hit by one of Google’s infamous algorithm updates.
The post Was Your Site Hit By Panda Or Penguin? This Flowchart May Help You Find Out….
Is This The End Of The Penguin & Panda Era Shakeups And Recoveries?
For many webmasters, major algorithm updates like Panda and Penguin turned their world upside down, but columnist Aaron Friedman believes the days of big upsets may well be over.
The post Is This The End Of The Penguin & Panda Era Shakeups And Rec…
Mobile SEO & E-Commerce Growth Beyond Black Friday & Cyber Monday
Black Friday and Cyber Monday may be over, but columnist Jim Yu reminds us that the holiday shopping season is still in full swing.
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How To Write A Meta Description That Gets Click-Throughs
I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal:…
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3 Common Challenges Facing All SEO Managers
Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munroe gave us this hilarious quote applying Murphy’s Law to SEO: It’s true! Just when you think everything is perfect and things couldn’t be…
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How Organic Search Has Transformed The Rules Of Business
Organic search has dramatically changed the way consumers consider and make purchases, says columnist Trond Lyngbø, and marketers who “get” this can profit big.
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