Eight tips for getting the most from a modest PPC budget
What to do when an account has a budget that may only support one or two clicks per day.
Four ways to adjust your SEO strategy for four-pack paid search ads
The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results. Now, up to four ads are shown above organic results.
Apple to introduce search ads to its App Store
In what seems like a stark contrast to Apple’s backing away from its longstanding mobile ad marketplace, iAd, the company will instead be getting back to the ad business, allowing app developers to pay for ads to appear on top of search results in the lucrative Apple App Store.
Four of the most interesting search marketing news stories of the week
It’s Friday, so welcome to our weekly round up of search marketing and related news. This week we have the 16 companies … read more
Eight most important PPC tips for online retail
With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers.
Digital travel and SEO: how Skyscanner dominates the SERPs
The digital travel market has grown rapidly over the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide … read more
Google Expanded Text Ads: 10 things you need to know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one … read more
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – … read more
Five of the most interesting search marketing news stories of the week
It’s Friday, and time for our weekly round-up of the week’s news in search marketing. Today we have the most expensive AdWords … read more
Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
The post Can you manage your inventory with Google Shopping? appeared first on Search Engine Land…
A seven step B2B AdWords tracking audit
Conversion tracking can be the bane of a PPC professional’s existence. And that’s because there are so many variables. Every business has … read more
10 things you need to know about the new Google Maps Local Search Ads
Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google … read more
Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings … read more
The most expensive 100 Google Adwords keywords in the US
Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated … read more
Why ecommerce sites should use both SEM and SEO for acquisition
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers.
AdWords targets SMS growth with new ‘click to message’ feature
Investigating the brand new AdWords click to message feature. See how the latest SMS integration can help to boost your PPC engagement and user experience.
Post from Jack Cooper
Five competitive advertising strategies to outsmart your competition
It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.
Google AdWords launches new features for mobile ads and maps
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have … read more
Five SEM trends ecommerce retailers should expect for the rest of 2016
With the web changing constantly and new developments arriving daily, what will retailers need to keep their eye on if they are to stay in the game for the rest of the year?
SEM too competitive? Here are three alternatives for building your customer base
For those with smaller budgets who are trying to maximize efficiency in a competitive landscape, being able to pay for these higher CPCs in paid search just isn’t really an option.