How to expand marketing reach in the slow season, part 3: Yahoo Gemini
Yahoo Gemini can be an excellent source of reach, new users, and even direct response with its retargeting options. It’s worth investing your time in as you hit your slow season and are looking for incremental volume, writes Sana Ansari.
From being too broad to being too lazy: three common PPC fails
Everybody thinks they have the PPC landscape nailed down, but there a lot of missteps and myths that derail PPC campaigns. Ashley Fletcher of Adthena describes some of the biggest fails that happen.
When to just say “no” to bidding on brand
Mike Turnham explains why brand bidding in PPC isn’t always the best option; a PPC manager will only add value by growing prospecting activity, not piggybacking off the success of a brand name
Why You Should Bid on Your Own Brand Terms
It’s a challenge for a business to achieve the performance and reach the goals you set for yourself in such a competitive PPC space. Who doesn’t want to increase ad performance and see the most value possible for the money spent on paid search?…
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Is PPC still an effective channel in an ICO marketing strategy?
Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these … read more
Four ways to boost SEO in just 5 hours
Good SEO practice is the difference between getting your site ranked as high up the search results and possible, and reducing the chance of a click through to your site. It can be frustrating to spend a great deal of time and effort on SEO and not see the results. Pius Boachie shares some tips you can quickly implement to make a difference.
How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services
In part 2 of her series on how to battle the slow season and incrementally increase purchases, Sana Ansari explains why you shouldn’t ignore Amazon Marketing Services (AMS).
The best alternative keyword research tools
Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword … read more
Why campaign structure is the killer competitive advantage
When pitching to new clients, business is rarely won based on the ability to tactically execute. It’s usually talking about how we … read more
Ecommerce Marketing: 6 Opportunities to Seize in 2018
Xenia shares the top SEO and PPC tactics that you can benefit from in 2018 — based on the analysis of 8,000 ecommerce businesses from all around the globe.
Post from Xenia Volynchuk
How to use CRO as a power boost for paid search, social ads and SEO
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table.
Shady competitors’ tactics and how to beat them: negative marketing resources
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. Ann Smarty considers five ways to beat shady competitors’ tactics.
What to do about competitors bidding on your brand terms in paid search
Finding a competitor in position 1 for your brand terms can be frustrating. If this happens to you, here is what you can do.
ICO marketing in 2018: from SEO to PPC
In an increasingly competitive and regulated world, how to market an ICO will be the difference between success and failure.
The Golden 8W Rule for PPC Campaign Planning
What to ask before setting an online advertising campaign is as vital to a PPC professional as knowing perfectly how to set the structure of your ads and how to work on the platform you are going to use. This is a quick checklist of questions to ask to be sure you are not missing important information to set a successful AdWords, Bing, Linkedin or Facebook Ads campaign.
Post from Gianpaolo Lorusso
How to expand search marketing reach in the slow season, part 1: Quora
Most businesses typically have a slow season when consumers don’t think of purchasing their services or products. So how can they avoid getting into the slump of low volumes and grab incremental traffic to make sure they’re still acquiring new customers and meeting growth goals?
Why Google Shopping is dominating retail search marketing
A new study by AI-powered search intelligence platform Adthena, analyzing 40 million search ads from more than 260,000 retailers, has shed light on the extent to which Google Shopping ads have come to dominate retail search marketing. In this piece, we will look at some of the key findings from the report, and consider what retailers can do to “future-proof” their search marketing strategy.
5 advanced Google AdWords features to enhance your PPC
Google AdWords is a highly effective marketing channel for brands to engage with customers. Within this article, we round up five advanced features that can help you gain that vital competitive advantage.
Here are the key metrics and templates you need to create a PPC report
A PPC report needs to reflect your goals to ensure that you’re measuring what matters most to your business. Here are four steps to follow that will guide you through the process of creating your PPC report, and some examples of templates that you can use as a basis for your report.
An introduction to advanced audience targeting in AdWords
A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you. Yet most marketers I speak to at events are unaware of the options available to them, and are unfortunately still wasting a lot of their click spend on irrelevant people who simply don’t convert.