Bot Farms, Fraudulent Websites, and Display Advertising
The most profitable campaigns in digital marketing are not managed by advertisers, whether in-house, freelancer, or global agencies. Rather, the most profitable campaigns in digital marketing are managed by black hat hackers committing ad fraud.
In 2015, the Security Firm White Ops exposed Methbot, a suspected Russian criminal syndicate making an estimated $3-$5 million a day from display advertising fraud.…
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Check your Google Ads account like a PRO with “PPC CheckMate” methodology
With the “PPC Checkmate” methodology you can quickly check an ad account’s effectiveness. In this post, Gianpaolo explains it all!
Post from Gianpaolo Lorusso
Bing takes over Yahoo ad delivery: Five things to prepare
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
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How to find a PPC management solution for your business
Notes from personal research looking into PPC management solutions, both agencies and softwares, for our company. From demos, audits, and consultations.
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Semantic search for Google Ads: What it is and why it matters
Understanding match types is key if you want to benefit from semantic search. How to craft your Google Ads’ strategy to target the right searchers.
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Marketing automation for SEO: Five time-saving strategies
Five strategies to help digital marketers speed up recurring tasks and have more energy to focus on meaningful work. Scripts, excel, bidding, and more.
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New Update for Google Call-Only Ads Allows for Additional Lines of Text
Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines.
Call-only ads are designed to encourage users to easily call your business directly from a mobile device’s SERP.…
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Facebook dynamic ads: A beginner’s guide
A step by step guide (with lots of pictures) for getting started with Facebook dynamic ads. How to set them up, and tips for using them successfully.
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Drive customer retention with Google Dynamic Remarketing
The internet has 4.1 billion users and you’re missing out if you’re not retargeting. Learn the art of customer retention with Google Dynamic Remarketing.
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Six tips for B2B paid search success
About 60 percent of B2B companies acquired customers through LinkedIn paid ads. Ace B2B paid advertising with these strategic tips on execution.
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Google Ads’ Average Position Metric is Going Away
Earlier this week, Google announced they plan to sunset the average position metric. While this change won’t take place until September 2019, it’s still a major announcement that has a lot of search marketers worried. After all, average position is one of the main metrics that advertisers look at when making manual bid adjustments and assessing visibility and position on the SERP.…
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Top trends to increase value for paid search spend
Kenneth Andrew of BingAds gives us tips for how to get more value from our paid search spend. Are you keeping up with these industry trends?
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Amazon Advertising + Prime Pantry: What’s the deal for paid search?
How is Prime Pantry advertising different than overall Amazon Ads? Here’s what you need to know about maximizing paid search for Prime Pantry.
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Google Ads 2019: What to look out for
2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key things to expect this year.
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How Google Ads is fighting click fraud
$7.2 billion was lost to click fraud between 2016 and 2018. Here are common types of click fraud on Google Ads and what you can do to prevent and report it.
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Facebook is a local search engine. Are you treating it like one?
Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to optimize for Facebook local search.
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YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads
Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns:
- Skippable TrueView in-stream ads: These appear before, during, or after YouTube videos. The advertiser pays if the user interacts with the video, watches 30 seconds of it, or watches the entire video ad (if it’s shorter than 30 seconds).
…
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When Things Go Wrong at the Worst Time
There’s nothing like checking in on your account during a holiday only to find that it has been completely, and inexplicably, shut down.
Have I gone crazy, am I looking at this correctly? Why did this happen? How do I fix this?
…
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Tips to maximize ROI on paid social: Facebook + Instagram
As demand for ad impressions on social media increases, marketers need to take extra steps to optimize campaigns and maximize their ROI for paid social.
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How to automate yourself to success in PPC
Looking for how to automate PPC in 2019? Here are the essential do’s and don’ts of bid automation and content creation in Google Ads.
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