How to Find Wasted PPC Spend in Minutes
Wasted spend is no joke – Google generated ~$116 Billion on ads alone in 2018.*
We mined through millions of data points across 30 paid search accounts. On average, we found that companies were wasting 15% of their budget on irrelevant keywords.…
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LinkedIn retargeting strategies: B2B advertising for the win
LinkedIn gives B2B advertisers unique capabilities to interact with users who haven’t converted in the funnel. LinkedIn retargeting strategies explained.
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How Did You Come Up With My PPC Budget?
Updated By: Meghan Evans
Whether you’re venturing into PPC for the first time or consider yourself an industry-pro, setting a PPC budget is critical. At Seer, we often get questions from clients about how we’re calculating our PPC budgets. Do we make it up?…
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PPC Checklist For Website Migrations
You have two sites that you need to merge and you are busy checking off action items from your SEO Website Migration Checklist and Analytics Redesign Guide. But what does a migration mean for your PPC campaigns?
Too often, web developers underestimate the scope of a site migration and your PPC campaigns can suffer the consequences.…
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A visual guide for every Google Ads extension
An in-depth illustrated guide of the Google Ads extensions that were rolled out in the past ten years. Samples of the top four ad extensions included.
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Q&A with Microsoft’s Noël Reilly: Data, discovery, customer-first mindset
Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, challenges, industry trends.
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Seer Solves It: PPC & SEO Analysis Leads to $43K in Savings
AMResorts® (AMR) is North America’s fastest growing luxury leisure resort company. It is part of the brand portfolio for Apple Leisure Group, North America’s only vertically-integrated travel, hospitality, and leisure management group. AMR provides sales, marketing and brand management services to its collection of resorts, which offer high-quality Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® vacations to the luxury leisure market.…
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How Automated Rules Can Help Prevent a Client Nightmare
Have you ever received an email from a client or POC with “URGENT” in the subject line and your heart skips a beat or two?
Or, have you ever managed a Google Ads Account account where conversion tracking drops off all of a sudden?…
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Prepare For Battle: A Paid Search Competitive Guide
One of the top questions we get as PPC marketers is, “what are our competitors doing?” It’s an important question, but one that can be difficult to answer.
There is no sneak peek into a competitor’s AdWords account, no unblinded benchmarks, or quick plug-in formulas.…
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Tips to diversify for long-term PPC search marketing effectiveness
PPC advertisers are seeing their long-term investments lose steam, traffic, and income. Five PPC tips for advertisers and internet marketing specialists.
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Google Ads announce more changes to match types – Challenges and opportunities
Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match keywords.
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How to Make Seasonality Adjustments in Smart Bidding Campaigns
As advertisers prepare for the holiday season, Google has announced a new Smart Bidding feature that will give advertisers a way to adjust for seasonality.
Smart bidding strategies like Target CPA and Target ROAS use machine learning to optimize for co…
Google Ads Sunsets Accelerated Delivery
Written By: Emily Pollock & Rebecca Carey
Yet ANOTHER big change happening in the world of Google ads. Google recently stated that “Starting September 17, 2019, Standard delivery will be the only ad delivery method for Search campaigns, Shopping campaigns, and shared budgets.…
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Why Google Smart Display Campaigns Are Not So Smart
Google released Smart Display campaigns in 2017 to help lighten the workload for digital advertisers and exercise the power of machine learning on the Google Display Network (GDN). Despite investing millions of dollars into machine learning initiatives, Google’s smart display targeting is plagued by the same downfall as standard (dumb?) display campaigns: poor quality placements (placements are locations on the display network where your ad can appear).…
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How to Use Negative Keywords to Save on PPC Spend
Every time you guess, you bring bias and risk into your conclusions.
That’s why using Search Query Reports to find inefficient spend is a surefire way to save your company $$$.
Let’s get started.
How to Pull Search Query Reports
Pulling search query reports is fairly easy. …
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Should You Be Using Microsoft Advertising?
There’s no denying it: The world of search revolves around Google. The search engine behemoth retains the majority of the search engine market share, and, to no surprise, the majority of advertiser’s dollars. Between Google’s massive reach and constant evolution of its ad platform, many advertisers likely feel justified in dedicating their entire paid search strategy to Google Ads.…
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Five great tools to improve PPC ads
Save time, get crucial insights, and raise money for business with these five amazing tools to improve PPC ads, including Wordstream, Unbounce, Finteza, etc
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What to Do When your Campaign is Limited by Budget
Your campaign is limited by budget — what does this mean?
We’ve all seen the alert before:
Some see it as a bad thing, some see it as an opportunity, and some just want that ugly red text to go away.…
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Our New PPC Tool Saves Clients Money 24/7
Written By: Rachel Venner & Chris Konowal
What is Saving Benjamin Pro?
Seer built a tool with the help of some outside developers called Saving Benjamin Pro, which pulls search query data directly from each client’s Google Ads account using the Google Ads API.…
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How to use PPC data to drive more SEO traffic
Analyzing PPC results to improve SEO is an unconventional yet effective method. Witness higher conversions and get more data to outrank competitors.
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