Gmail Ads vs. Discovery Ads: Which Should You Leverage?
Like Gmail Ads, Discovery Ads are placed on the Gmail UI. However, we’ve seen Discovery Ads drive 7x more clicks than Gmail Ads at a -29% lower CPC and +90% higher CVR.
So the question begs to be asked – is it time to ditch Gmail Ads for something better?…
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How to Use ROAS in Digital Marketing
The Meaning of ROAS
If you have worked in the digital marketing space you are sure to have stumbled upon the term ROAS. If you are new, you are probably wondering what all the fuss is about. To break it down, ROAS stands for Return on Advertising Spend…
How to identify and address the four biggest digital growth challenges
Dig into four areas that often uncover digital growth blockers and explain how to assess the opportunities that overcoming them would present.
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3 Scripts Everyone Should Be Using in Google Ads
Make Account Management Easier on Yourself: Leverage Scripts
Everyone who works in Google Ads knows that you can spend every hour of every day continually finding areas of improvement. There’s always something Google is changing, and always something that you can make more efficient.…
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A Quick Dive Into Optimization Score
What is an Optimization Score?
You may have noticed a new feature has popped up in your Google Ads campaigns. So what exactly is an Optimization Score and why should I give it my attention?
Find out where you can make an impact
Optimization Score is a helpful new feature that highlights relatively simple ways to improve the performance of your Google Ads campaigns.…
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We Improved CPA by 30% and CTR by 24% with Our Quality Score Analysis
This post was written by Rachael DiNicola and Crystal Hopkins of our PPC Team.
Want more efficient campaigns, higher CTR, and more conversions? Who doesn’t? While there are many levers to pull when optimizing accounts, a great place to start is by analyzing keyword Quality Score (QS).…
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5 Ways to Incorporate SEO Data Into PPC Deliverables
At Seer, we like to think about search holistically – as one results page, regardless of which channel the results come from. If we have organic data, why not use it to our advantage in our PPC campaigns?
Below I will walk through 5 different ways to use SEO data in PPC deliverables, including:
- SEO keyword research for PPC expansion
- Meta descriptions & title tags for PPC ad copy
- Audience research to help guide your PPC strategy and messaging
- Organic ranking data to inform PPC keyword bids and expansions
- Using SERP Feature Data to Discover if your PPC keywords have the right intent
Utilizing these tactics is dependent on your access to your SEO data and deliverables, however, these are easy ways to enhance and drive more value in your PPC deliverables if you do have access to this data!…
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Uncover New Targeting Options with Google Ads Audience Insights
What is Audience Insights?
Audience Insights uses Google’s network data to help you understand more about your audience segments and recognize key patterns and opportunities moving forward. It is designed to help discover new audiences, make informed decisions about how to target your ads and make bid adjustments, and benchmark your audiences against the general population.…
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How to Use UTM Parameters and Tracking Templates for PPC
What are UTM Parameters?
UTM Parameters are tags added to the end of URLs and are mainly used to track:
How users get to your site (i.e. Google, Bing, Twitter, etc.)
How users behave on the site based on their entry point (i.e.…The post How to …
How blockchain will dominate the digital advertising industry in 2020
Ad tech vendors get comprehensive actionable views of ad distribution and transactions. More on the blockchain impact on the digital advertising supply chain.
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A look at performance post Google’s average position sunset: Top vs side
I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics vary on Google.com vs. Search partners.
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Display and search advertising: Top three strategies to expand your audience across channels
Digital marketers have unlimited tools at their disposal. Three strategies to effectively combine search and display advertising for maximum results.
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How to Use SEO Data to Inform PPC Keyword Expansions
PPC specialists are tasked with keyword research and expansion frequently. We use Google Keyword Planner, search query data, landing page content, and various other tools to guide strategy. However, at Seer, we like to think about search holistically – as one results page, regardless of which channel the results come from.…
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Top Reasons Why Your Amazon Ads Aren’t Showing
Get to the root cause of why your Amazon Ads aren’t showing
So you followed along with our Amazon guide and set-up campaigns for your Amazon products, but you’re not seeing any impressions come through. Amazon’s ad system works differently from Google and Bing where if you pay, you show.…
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3 Ways to Quickly Maximize the Value of Optmyzr
Why use tools like Optmyzr?
While the Google Ads interface keeps improving and giving the user tons of features to continue improving accounts, there are still certain features that you won’t get by using only Google Ads. That’s why various tools have been created to help PPCers solve issues and manage accounts more easily.…
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We Improved Client CVR by 110% in 2019 by Doing More Smart Display
Introduction
Not to brag or anything, but I have always been a fairly early-adopter of automation tools over the course of my decade-long career. That’s why I’ve always been somewhat disappointed when they turn out to be lackluster and harm my campaign performance!…
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How to Implement An Accurate PPC Quality Assurance Process
We Are All Human
The list of settings, adjustments, and targeting levers in any given digital marketing platform (search, social, display, etc.) is seemingly endless. Because of this, it is too easy for human digital marketing practitioners to make mistakes – our brains are just not optimized to keep track of it all.…
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How to Structure Your Account for Smart Bidding Success
Yay, You’ve Picked An Automated Bidding Strategy
And the client is on board to test! But before hitting start on your campaign experiment, ask yourself if your account is structured for success.
Automated bidding strategies are more sophisticated than ever, whether you are managing your campaigns directly from the search engines or using a third-party bid management tool such as Kenshoo.…
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Conversions Increased +101% and +644% YoY When We Restructured Our Paid Campaigns
As a PPC practitioner, nothing’s quite as nerve-wracking as revamping an account structure and seeing how it performs post-launch. Talk about pressure! Restructuring a PPC account is quite an undertaking but often a necessary one. As your project evolves over time, so do the engines.…
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ADworld Experience 2020 Final Program & Special Discount
The main PPC event in Europe (and the World’s largest one based only on real PPC & CRO case stories) will be on April 23 and 24, 2020, in Bologna (Italy) or via live streaming. Speakers include Purna Virji, Tim Ash, Depesh Mandalia, Navah Hopkins, Beth Quigley, Brandon Doyle, Florian Nottorf, and over 40 Jedi PPC knights from all over the world sharing their knowledge.
Post from Gianpaolo Lorusso