Category: Google Search Engine Optimization

Here is a new question I have never heard before in the SEO space. Someone asked if “adding punctuation after a link is somehow bad for SEO.” He said he heard this as a rumor and didn’t know if there is any truth to this. The truth is, this is a myt…

Google at an AMA at I/O this week on the top of web vitals was asked about how the core web vitals impact your rankings in Google Search. In short, Google said that it is not the case where you need to have all three “good” scores to get any ranking bo…

The big search news this week from Google was around MUM, Multitask Unified Model. Which is different than BERT but similar in that it helps Google better understand language & make it easier to get helpful responses to complex search needs. Well, it won’t go live for months to years and when it does, Google will let us know.

Google’s John Mueller said in his I/O talk that Google is now crawling “more than half of all URLs with HTTP/2.” GoogleBot first started crawling over HTTP/2 for a limited number of URLs in November 2020 and now half-a-year later, over 50% of what Goo…

Google’s John Mueller announced at Google I/O yesterday that Google now supports (currently in BETA) two new schema markups for video content. The first is Clip markup that provides segments to Google and the second is Seek markup that enables Google…

Google’s John Mueller was asked if removing Google Ads and stopping paying Google for search ads would help your site rank better in the organic free listings. John said no, they are not related and what you do or do not do on Google Ads has no influe…

Google’s John Mueller, I think – I am not 100% sure – hinted that reports for signed exchanges may be coming at some point in the future to Google Search Console. This is in addition to signed exchanges being currently supported in the AMP report.
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As you know, the Google Page Experience Update is now not scheduled to begin rolling out until mid-June and then take several weeks to roll out. We also know that this won’t be a massive update, according to Google. But still, every SEO company is pi…

There are only two use cases, currently, for the use of the Google Indexing API. The first is for job postings listings and the second is for live events content. An SEO named Nick Lowery asked when using the indexing API for job postings how often sh…

Google’s John Mueller confirmed again that Americans with Disabilities Act (ADA) compliance is not a signal Google uses for ranking web pages in Google Search. John said “I’m sure it can be useful for your site, but we don’t use it for search ranking.”…

Google’s John Mueller said that finding link schemes from PBNs (public blog networks) is easy and “nobody has to leak a PBN” to Google for Google to know about it. He said “they’re pretty obvious to the appropriate tools & basic scripts.”

Google’s John Mueller was asked if removing dates from articles would help with search rankings. John Mueller responded to that saying “even when you publish something without a date, Google still keeps time.”

Danny Sullivan of Google confirmed that Google has not released a new broad core update since the company last confirmed one in December of last year, December 2020. Danny said on Twitter “we haven’t had a broad core update. We do announce those,” whe…

Just like Saved By The Bell was great for four seasons in 1989, it didn’t mean it would come back and be a success in 2020. Same with your website that ranked well in the early 2000s or even ranks well today, it doesn’t mean that since it ranked well …

A Reddit thread asks if guest posting is safe and asks how you can ensure the site posting your guest blog post uses a dofollow. John Mueller from Google spotted the thread and responded with a joke that read “just make sure not to let Google know.”
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Google’s John Mueller was asked if moving the navigation in your HTML code from the top of the source code to the bottom, while using positioning techniques to render the navigation at the top (not the bottom) – if that would cause any issues. John Mue…

Google’s local pack is typically three local listings, but here is an example of a local pack showing ten listings. This is probably a bug and was triggered by Ramesh Singh who shared this videocast of it on Twitter.

Generally over the years, we’ve heard and reported on complaints about how new sites find it hard to rank above older sites. We also heard how old sites sometimes can’t make changes and adapt as faster as new sites. Google’s John Mueller said on Twit…

Google notified some local businesses that specifically had set their business address not to show to the public, did end up being shown to some searchers by accident between the dates of October 2019 through April 2021 – yes, a full 18 months. Google …

Back in 2017, Google announced that it was working with The Trust Project to help publishers use “eight trust indicators that newsrooms can add to their content.” But Google’s Danny Sullivan said that was the extent of it, and that Google does not use…