Category: Google Search Engine Optimization

Back in February 2020, Google due to EU pressure began showing a new carousel box in the EU based search results to show search results from other search providers. The box is named “find results on” and can link you to Yelp, Groupon, Craigslist, and m…

Dan Brickley, a developer advocate at Google who managed Schema.org, had a really great line that I wanted to amplify here. He was asked by a seasoned SEO about which schema one should use in a specific case. In which Dan Brickley replied “that quest…

Google’s John Mueller said that if you are seeing “seeing a drop in valid, and not a rise in invalid, that’s possibly just a matter of the sample used for testing becoming smaller for that site.” This is specific to the Search Console structured data …

There was an interesting thread on Twitter about DA, Moz’s domain authority metrics. In short, a blogger named ChloÃ

Google’s Paul Bakaus, he is very involved in web stories these days, said on Twitter that at Google “we don’t generally ‘suspend’ sites, and when you fix issues, you are always eligible to reappear.” Truth is, and I posted this reminder before, Google…

Google has a new method to debug and ultimately report indexing issues with Google Search. Google opened up a new form where currently US based site owners can report issues directly to Google around Google Search indexing. This is how it works.
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Google has a few link attributes that allow you to tell Google not to pass any link signals from the link to the site you are linking to. There is the classic rel=”nofollow” and the newer rel=”ugc” and rel=”sponsored”. But no, there is no do follow or…

Google has added a bunch of new supporting details to the robots.txt specification document. Jamie Indigo noticed these changes and explained what was added include “explicit details on the files for IDNs, IP-addresses, and port numbered hostnames.”
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Google has made design updates to the Google News Publisher Center. I don’t know if new functionality was added, it does not appear so, but maybe I am missing something. I’ll be honest, I do not use the publisher center that often, so I’m really not s…

Google’s John Mueller reiterated on Twitter that consistency is the number one piece of SEO advice. He said last night that “SEO lives and dies with consistency.”

Google’s John Mueller described how Google is able to recognize an author and all of that author’s content and mentions across the web, without supporting authorship markup anymore. In short, John said Google can do this when all of the author’s artic…

Google’s John Mueller said when it comes to breadcrumbs, the links you see on pages that tell you where you clicked from, the placement and location of those breadcrumbs don’t really matter for SEO. John said “no, the placement doesn’t matter for SEO. We use breadcrumbs for crawling (finding internal links) & for rich results (structured data); both don’t depend on placement of the breadcrumbs.”

Gary Illyes from Google said on Reddit that for a page to be indexed by Google “the content still has to pass quality checks.” If that content does not pass the quality checks, Google may not index it even if you manually try to submit the page to Goog…

Google’s John Mueller pointed out an important fact that I see a lot of folks in the industry misunderstanding around core web vitals. Googlebot does crawl the web and brings in most of the signals Google uses to rank your pages, but the core web vita…

Google’s John Mueller was asked if using the abbr tag – the HTML abbreviation markup – if that can help you rank higher in Google Search. John said no.

A week or so ago, I reported that there was an issue with Google Search labeling real content pages as soft 404s, and thus not ranking those pages in Google Search. This bug directly seemed to have caused traffic issues for these sites. Well, that bug…

Google was asked if building links too fast, let’s call it speed link building, is a bad thing. If you get too many links, too fast, is that something that can count against you in Google Search.

The Daily Mail owner has filed an antitrust lawsuit in a NYC federal court against Google alleging Google punishes publishers, like the Daily Mail, in its search results if they don’t sell enough ad space through Google’s marketplace, like Google AdSen…

Google’s John Mueller was asked if changing the design of a site but leaving the content and URLs the same would possibly lead to ranking changes. John Mueller said yes, it likely will because he said “if you change design, you generally change the con…

Google has added a new report in Google Search Console named the Page Experience Report. Google also added new filters in the Performance Reports where you can compare the performance of green/yellow/red performing pages to each other.