Category: Google Search Engine Optimization

John Mueller of Google confirmed what most of you SEOs already know, that it can take Google “several months” to understand quality changes that are made to a site. John Mueller said on Twitter “making significant quality changes across a site takes time to be picked up & reflected in search.” “These things often take several months to be reprocessed & reevaluated,” he said.

Google has released several updates to both the robots.txt documentation and the structured data documentation last Friday. Here is a list of those changes from Google’s site.

John Mueller from Google said on Twitter that Google does not have the concept of page authority. “We don’t have a notion of page authority,” John Mueller said. How does this differ from maybe site quality, well, that is a good question.

Looks like Google made a change to how many FAQ rich results can show in the Google Search results per search result snippet. Previously, Google would show many FAQ results below a snippet, now Google has reduced it to a maximum of two. I am not sure …

Google often says that is algorithmic updates, be it core updates, page experience updates, and other search related updates can take several days to several weeks or even several months to fully roll out. What does that mean, how does that work? I w…

Google is now testing showing article carousel sliders within the knowledge panel for some journalists or authors. It would show in the knowledge panel section for when you search for their name.

Google has published its most recent Search Off The Record podcast, and it is filled with a lot of good nuggets like always, but I wanted to highlight one part of it where Gary Illyes from Google said that “there isn’t all that much trick in search.” M…

Google has released a really nice and clear video on what top stories changes are happening now with the release of the page experience update. As you know, top stories no longer require AMP and signed exchanges support will allow Google to prefetch t…

I am not sure why there are such extreme divisions in the SEO industry around site level vs page level signals. Some say Google only uses page level signals for rankings and some say Google uses both, page and site level signals. The reality is there …

Google’s John Mueller said in this past Friday’s SEO video hangout that requesting removal of people also ask results in Google takes longer than would the removal of normal search results. He said this is because the people also ask results are from …

Google’s John Mueller was asked again if “there be a sudden drop in rankings of websites that have poor Core Web Vitals score?” John said no, there won’t be a sudden drop in rankings for these sites. He said “no, we’re rolling this out slowly over th…

John Mueller of Google dropped a fun tweet yesterday where he wrote “thinking about premature optimization, but for SEO…” Premature SEO… Of course, the responses are somewhat interesting and I thought I’d share some of the early responses, but cli…

After over 11 months of testing, probably a lot more, Google is taking the Search Console Insights feature out of BETA and officially launching it. Search Console Insights “joins data from both Search Console and Google Analytics with a goal of making…

I do a ton of site command searches, I do this to find content on specific sites, and I’ve noticed over the years is that the results I get from Google before and after a core update can be impacted for those site commands. So I asked Google if I am c…

Google has added a new optional property type to the dataset structured data to document who the funders, if any, are for this data. You can define the person or organization that provides financial support for this dataset with this datatype.

Google announced on June 10th that it has deprecated support for critic review markup schema and structured data. Google said “we initially tested critic review markup with a group of site owners, and ultimately found that it wasn’t useful for the ecos…

Google has upgraded the Google PageSpeed Insights tool to show partial field data. Google said “previously, field data was only surfaced if all metrics for a page or origin met a threshold of data.” “Now, any metric that meets the data threshold will b…

A site that lets you do online HTML editing has supposedly received a manual action for unnatural links. So what the site owner did was post a notice to its user base in a big box saying “goodbye” that the site “has been penalized for unnatural link b…

Just another reminder that if you spam people asking to buy links or other link schemes, Google will potentially use that email and the sites listed in that email against you. John Mueller of Google said on Twitter the other day “Yes, we do use these kinds of lists to check our existing manual actions & algorithmic classifications, as well as to expand them.”

So while about half of you call Google Ads, Google AdWords, only 20% of you call Google Search Console, Webmaster Tools. I ran a poll for both to see if the new branding is sticking and clearly, it takes time but the new brand does for the most part s…