Category: Google Search Engine Optimization

Google’s John Mueller, I think – I am not 100% sure – hinted that reports for signed exchanges may be coming at some point in the future to Google Search Console. This is in addition to signed exchanges being currently supported in the AMP report.
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As you know, the Google Page Experience Update is now not scheduled to begin rolling out until mid-June and then take several weeks to roll out. We also know that this won’t be a massive update, according to Google. But still, every SEO company is pi…

There are only two use cases, currently, for the use of the Google Indexing API. The first is for job postings listings and the second is for live events content. An SEO named Nick Lowery asked when using the indexing API for job postings how often sh…

Google’s John Mueller confirmed again that Americans with Disabilities Act (ADA) compliance is not a signal Google uses for ranking web pages in Google Search. John said “I’m sure it can be useful for your site, but we don’t use it for search ranking.”…

Google’s John Mueller said that finding link schemes from PBNs (public blog networks) is easy and “nobody has to leak a PBN” to Google for Google to know about it. He said “they’re pretty obvious to the appropriate tools & basic scripts.”

Google’s John Mueller was asked if removing dates from articles would help with search rankings. John Mueller responded to that saying “even when you publish something without a date, Google still keeps time.”

Danny Sullivan of Google confirmed that Google has not released a new broad core update since the company last confirmed one in December of last year, December 2020. Danny said on Twitter “we haven’t had a broad core update. We do announce those,” whe…

Just like Saved By The Bell was great for four seasons in 1989, it didn’t mean it would come back and be a success in 2020. Same with your website that ranked well in the early 2000s or even ranks well today, it doesn’t mean that since it ranked well …

A Reddit thread asks if guest posting is safe and asks how you can ensure the site posting your guest blog post uses a dofollow. John Mueller from Google spotted the thread and responded with a joke that read “just make sure not to let Google know.”
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Google’s John Mueller was asked if moving the navigation in your HTML code from the top of the source code to the bottom, while using positioning techniques to render the navigation at the top (not the bottom) – if that would cause any issues. John Mue…

Google’s local pack is typically three local listings, but here is an example of a local pack showing ten listings. This is probably a bug and was triggered by Ramesh Singh who shared this videocast of it on Twitter.

Generally over the years, we’ve heard and reported on complaints about how new sites find it hard to rank above older sites. We also heard how old sites sometimes can’t make changes and adapt as faster as new sites. Google’s John Mueller said on Twit…

Google notified some local businesses that specifically had set their business address not to show to the public, did end up being shown to some searchers by accident between the dates of October 2019 through April 2021 – yes, a full 18 months. Google …

Back in 2017, Google announced that it was working with The Trust Project to help publishers use “eight trust indicators that newsrooms can add to their content.” But Google’s Danny Sullivan said that was the extent of it, and that Google does not use…

Both Semrush and RankRanger are reporting an increase in the frequency Google shows the “people also ask” types of search featured in its search results. It is not a huge jump but up a few percentage points according to both trackers starting on May 6t…

Google said that starting on May 10, 2021 it has changed how it reports in some event structured data. Specifically, Google will now begin detecting Event entities at all hierarchy levels, not just at the root level, and errors in recommended properti…

This past Friday, I asked John Mueller of Google a bit more on if and how Google may use machine learning for adjusting the weights of various ranking signals. The short answer is, Google may or may not do this, depending on the specific ranking signa…

What is the latest in terms of how Google / GoogleBot sees the content on your full page. Now when it comes to lazy loaded content, John Mueller said GoogleBot tends not to watch out for a scroll event or a click to load more button. With this set up…

For the past couple of weeks or so, well, really since page experience report launched in late April in Google Search Console, there has been a bug with some sites over HTTPs. The error is “Insufficient HTTPS coverage on your site” and it is a known b…

Let’s say you have multiple international sites, ccTLDs, with your business registered with a .com for the US, .fr for France, .de for Germany and so on. But you have not translated all of those sites into its local language, and some or many of those…