Category: Google Search Engine Optimization

Google’s John Mueller posted a short #AskGooglebot video question and answer on indexing limits. In short, like we covered numerous times before, Google does not have a limit to what it can index, but Google does not have unlimited resources to index …

In 2013, Google told us that it is not enough to disavow links if you want your unnatural link manual action to be reversed. Is that still true in 2021? The answer is probably yes.

The past month or so was one of the most active months I’ve seen with Google Search in a while. We had a confirmed Google June 2021 core update, several unconfirmed algorithm updates, Google announced MUM, and Google told us the page experience update…

The question of which anchor text does Google count when you have the same link multiple times on your page, linking to the same location, is not a new question. We have been covering it since before before 2008 and even Matt Cutts made a video on it i…

As more and more writers try to write using a more inclusive approach; specifically using inclusive language, does Google adapt to understand that language and rank that content as well to language that maybe is not that inclusive?

Google added a support document for the web crawler Google uses for Duplex, its Google Assistant voice features that can have conversations with people. The bot’s useragent is named DuplexWeb-Google and is now part of the modern set of GoogleBot crawl…

Google has added six new supported math solver rich result problem types to its support documentation. The new types are arithmetic, eigenvalue, eigenvector, limit, statistics and system of equations. There are now 49 problem types supported in the mat…

Google launched the ability to use regular expressions to do advanced filtering in Google Search Console in April. But what was not supported was the ability to use regular expressions to exclude patterns in your filters. Google added support for nega…

In April, Google updated how the Cumulative Layout Shift (CLS) metric within the core web vitals was calculated. In short, Google made the metric more beneficial to most sites, so your CLS scores may go up by themselves on June 1st.

It has been half a year since I saw Google test the Google page experience and core web vitals label or icon in the search results. Google’s latest messaging is that Google will continue to test it but made no promises that this label will launch. We…

Google’s John Mueller was asked by an SEO named Promothash Boruah when is it safe to delete tag and/or category pages on your web site. John responded that you can remove those pages with no real impact on your organic search traffic if those pages ha…

Google published its Google News transparency policy listing its principles behind these policies. Google said these policies help determine what is eligible to appear on Google News and other News surfaces, and they help ensure that Google is elevatin…

Google announced a new Google Shopping and Google Merchant Center policy update where sites that do not meet certain professional and editorial standards would have their accounts suspended. They will be notified with a “Website needs improvement” pol…

Google’s John Mueller told one website owner on Twitter, and I quote, “I would not assume traffic changes are indicative of technical issues – it’s easy to spend a lot of time “fixing” technical things when the problem is elsewhere.”

The other week, Google posted a fresh blog post named prevent portions of your site from being abused by spam. The advice was not too far off from the advice the company published in 2017. So why publish this new advice again? I asked John Mueller of…

Lidia Infante asked Google’s John Mueller an excellent question on international SEO. She asked why do you think each country and language site needs a different approach to success in SEO? Is it about Google’s understanding of languages or more about…

Google’s John Mueller said on Twitter that many folks ask for more detailed 404/410 information within Google Search Console. So while Google may not provide those details today, he said “I wouldn’t count it out forever.” It is just Google has other pr…

Jeffery Jose, Google Product Manager, not only announced that the page experience update is coming to desktop at Google I/O but also announced that “Google Search will prefetch websites built using signed exchanges.” He said this was announced earlier…

The AJAX crawling schema has like nine lives, it has died many deaths but has kept coming back. The latest, John Mueller of Google said last week that “we dropped support for AJAX crawling a while ago, and now just index / render #! URLs directly.” B…

It is just about six months since the last Google core update (5 weeks and 25 days) since the December 2020 core update. We have not had a core update in all of 2021. And no, Google did not release any official core update this year, despite all those…