Category: Google Search Engine Optimization

As you know, John Mueller of Google has consistently preached out important consistency is when it comes to your web site for SEO purposes. He has said this numerous times. The purpose is for you not to confuse search engines and tell search engines …

A few days ago, Google made a change in the Google Search Console page experience report to direct developers to debug their AMP pages for page experience issues outside of Search Console. Google is linking them to the AMP Page Experience Guide.
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Google’s John Mueller said when it comes to PDFs on your site, you don’t have to worry about the core web vitals scores or if they are mobile friendly. John said on Twitter “Yeah, we essentially ignore PDFs when it comes to Core Web Vitals & mobile-friendliness. Sometimes they show up in the reports, but there’s no need to do anything specific with them.”

Google is discontinuing the feature to post in your verified Google knowledge panels starting on July 20, 2021. This does not impact Google Posts within Google My Business but does impact those who used it on their knowledge panels.

Google has added a new property to the job posting schema named directApply. directApply is a method to enable someone from Google Search to save steps when applying for your job listing after finding it on Google Search.

Google is really pushing its shopping features these days and expect Google to keep pushing. They integrated with Shopify and other platforms and yesterday announced integration with GoDaddy online store customers.

In addition to the new direct apply property for job postings, Google also announced that new the company is adding new editorial content policy for job postings on Google Search. These new policies go into effect on October 1, 2021 and aim to improve…

The question is, can SEOs give their clients timelines for when they can expect improvements on their SEO or ranking issues in Google Search? The answer is, it depends on the issue and how specific the timeline is.

Google’s John Mueller said that Google Search tries “to find the primary language per page.” So when you mix languages, that might cause issues with Google doing that. He added on Twitter “but what you put on different pages is totally up to you.”
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Google’s John Mueller said that “you’ll start to see positive effects once you get out of the “poor” area in core web vitals.” This means that you may see a positive impact around the Google page experience update once your pages are out of the red ar…

A few years ago we reported that Google may treat a 308 redirects as a 301 redirect. Then shortly later we said you can’t rely on that because it was not documented. Three years later it was added to the official Google documents that Google treats 3…

I found a question and answer dialog between an SEO and John Mueller of Google on last Friday’s hangout interesting. The answer to the question for most of you is obvious, exchanging a link for a link is against Google’s guidelines but it seems some m…

John Mueller said in this morning’s video that Google has changed how it handles soft 404 detection saying it looks at desktop vs mobile differently but in Search Console only reports what it shows in mobile and not on desktop. So if Google sees your m…

Google said that starting in August 2021 it will change its insufficient contact information policy in the Google Merchant Center guidelines from having two forms of contact information, to only one form of contact information on your site.

Google has a disavow tool, a tool that reluctantly launched in 2012 that lets you tell Google which links you don’t want them to count that are pointing to your site. It turns out, there are a number of SEOs that end up disavowing their disavow tool -…

Darcy Burk asked John Mueller of Google if you still get the HTTPS ranking boost if you have HTTPS, but all your other page experience signals are poor. So your core web vitals are horrid but your URLs are over HTTPS, do you lose out on the HTTPS rank…

Google’s John Mueller told one publisher that “it’s possible that there’s just no SEO solution” to your Google ranking issues. He said sometimes it is not a technical or link building issue, sometimes it has to do with your content and your product and…

Google’s John Mueller said on Twitter that while it is not only okay but also expected for many sites to link from their home page to all of their internal pages, that it is not recommended to link from all of your webpages to all of your webpages.
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Danny Sullivan of Google did one of his reminder blog posts on the Google blog to highlight on your website how customers can contact your company for support. Google said this can Google show your main phone number as opposed to a third-party support …

I spotted this funny chain of tweets on Twitter between different Google reps, each tagging a different Googler to answer a question. You won’t really learn much from it, but for some reason, it made me smile. You had the @AdsLiaison tag the @SearchLi…