Category: Google Search Engine Optimization

Google has published its most recent Search Off The Record podcast, and it is filled with a lot of good nuggets like always, but I wanted to highlight one part of it where Gary Illyes from Google said that “there isn’t all that much trick in search.” M…

Google has released a really nice and clear video on what top stories changes are happening now with the release of the page experience update. As you know, top stories no longer require AMP and signed exchanges support will allow Google to prefetch t…

I am not sure why there are such extreme divisions in the SEO industry around site level vs page level signals. Some say Google only uses page level signals for rankings and some say Google uses both, page and site level signals. The reality is there …

Google’s John Mueller said in this past Friday’s SEO video hangout that requesting removal of people also ask results in Google takes longer than would the removal of normal search results. He said this is because the people also ask results are from …

Google’s John Mueller was asked again if “there be a sudden drop in rankings of websites that have poor Core Web Vitals score?” John said no, there won’t be a sudden drop in rankings for these sites. He said “no, we’re rolling this out slowly over th…

John Mueller of Google dropped a fun tweet yesterday where he wrote “thinking about premature optimization, but for SEO…” Premature SEO… Of course, the responses are somewhat interesting and I thought I’d share some of the early responses, but cli…

After over 11 months of testing, probably a lot more, Google is taking the Search Console Insights feature out of BETA and officially launching it. Search Console Insights “joins data from both Search Console and Google Analytics with a goal of making…

I do a ton of site command searches, I do this to find content on specific sites, and I’ve noticed over the years is that the results I get from Google before and after a core update can be impacted for those site commands. So I asked Google if I am c…

Google has added a new optional property type to the dataset structured data to document who the funders, if any, are for this data. You can define the person or organization that provides financial support for this dataset with this datatype.

Google announced on June 10th that it has deprecated support for critic review markup schema and structured data. Google said “we initially tested critic review markup with a group of site owners, and ultimately found that it wasn’t useful for the ecos…

Google has upgraded the Google PageSpeed Insights tool to show partial field data. Google said “previously, field data was only surfaced if all metrics for a page or origin met a threshold of data.” “Now, any metric that meets the data threshold will b…

A site that lets you do online HTML editing has supposedly received a manual action for unnatural links. So what the site owner did was post a notice to its user base in a big box saying “goodbye” that the site “has been penalized for unnatural link b…

Just another reminder that if you spam people asking to buy links or other link schemes, Google will potentially use that email and the sites listed in that email against you. John Mueller of Google said on Twitter the other day “Yes, we do use these kinds of lists to check our existing manual actions & algorithmic classifications, as well as to expand them.”

So while about half of you call Google Ads, Google AdWords, only 20% of you call Google Search Console, Webmaster Tools. I ran a poll for both to see if the new branding is sticking and clearly, it takes time but the new brand does for the most part s…

Google’s John Mueller said on Twitter that it is a bad idea for Google to try to rank its ranking factors. To say content is more or less important than links, or to say one search ranking factor is more important than an other, was a “was a bad idea …

Google has added a new section to its video best practices help document for SafeSearch and adult oriented content. The document was updated on June 3rd, after a big update to that document this past March.

Google said that if you don’t need an XML sitemap file anymore, all you need to do is delete the sitemap file from your server and CMS. There is not much more you need to do after that, just delete it.

Google’s John Mueller was asked if templated content above the fold can rank in Google Search, where the unique content is below the fold. John Mueller said “the important part for us is really that there is some amount of unique content in the above t…

Google has added support to mark a product as back ordered for its product rich results. You can now set the availability property with a BackOrder value to communicate to Google Search that the item is back ordered.

To double check, Glenn Gabe asked Danny Sullivan of Google if there was a product reviews update that happened at the same time or so as the June 2021 core update. The answer from Danny Sullivan of Google was no, if a product reviews site was impacted…