Category: Google Search Engine Optimization

Are pages that are found in the Google Search Console coverage report, under “excluded” and labeled as “Crawled – currently not indexed” a sign that there are quality issues with not just those pages but also the site? Maybe. John Mueller of Google res…

Google announced that it is changing the insufficient payment information for Google Merchant Center. Specifically Merchants will no longer be required to provide their accepted payment methods on their website to customers before the checkout process…

Google has vastly expanded its help document on how various redirects impact your site’s performance in Google Search. The document even mentions “Crypto redirects” which to me seems like a new term but just means a way to communicate in normal languag…

Last week, Google began showing non-AMP content in the top stories carousel in mobile search. This was as expected with the page experience update rollout. But Kyle Sutton posted on Twitter that in some cases Google may even show the non-AMP URL in th…

Google’s Martin Splitt confirmed that having a hover over expandable text for navigational elements is not considered cloaking by Google. Martin said doing this is “Deffo not cloaking.”

Google has added a help document that has shows how How HTTP status codes, and network and DNS errors affect Google Search. The page goes through each type of code and error and tell you how GoogleBot and Google Search will be impacted by it.

Google’s John Mueller was asked in the video hangout this past Friday if how to handle brand or product names with accented characters, like maybe Škoda Auto via Skoda Auto. Do you use the word spelled Škoda with the accent in the name or Skoda without it? The answer is probably include both variations in your content.

I know we covered this topic countless times but just another reminder, Google prefers to “neutralize” bad links and neutralize spam as opposed to penalize you for those bad links or spam. That means that Google will ignore it, like it isn’t there.
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Google seems to be testing a new set of search refinements that let you filter by the brand or specific store you want to filter your results by. So a search for a [camo backpack] has search refinements for colors and size and type but also to let you…

Google’s John Mueller had to tell an individual that when Google makes changes to its search algorithms, those changes should have zero impact on your direct traffic. Yes, they can have a big impact on your organic traffic, but not your direct traffic…

Google has created a single page where you can find all of the Google Search content policies. This includes Google Search’s overall content policies, search feature policies and feature specific policies. You can find them all in this one document he…

Google is replacing the “Delivery issues” policy violation within Google Merchant Center with a new policy violation named “Inaccurate availability (due to inconsistent availability between the landing page and checkout pages on your website).”

Matt Tut posted a poll on Twitter asking where do SEOs go for help when they run into an SEO that they cannot solve themselves. The poll has over 850 responses and the responses probably have a bias towards Twitter (since it is a Twitter poll) but it i…

In 2018, Google’s Danny Sullivan said Google does not recognize sentiment in Google Search. He was asked again in 2021 and Danny Sullivan, no, Google still does not consider it for uses in Search.

John Mueller of Google confirmed what most of you SEOs already know, that it can take Google “several months” to understand quality changes that are made to a site. John Mueller said on Twitter “making significant quality changes across a site takes time to be picked up & reflected in search.” “These things often take several months to be reprocessed & reevaluated,” he said.

Google has released several updates to both the robots.txt documentation and the structured data documentation last Friday. Here is a list of those changes from Google’s site.

John Mueller from Google said on Twitter that Google does not have the concept of page authority. “We don’t have a notion of page authority,” John Mueller said. How does this differ from maybe site quality, well, that is a good question.

Looks like Google made a change to how many FAQ rich results can show in the Google Search results per search result snippet. Previously, Google would show many FAQ results below a snippet, now Google has reduced it to a maximum of two. I am not sure …

Google often says that is algorithmic updates, be it core updates, page experience updates, and other search related updates can take several days to several weeks or even several months to fully roll out. What does that mean, how does that work? I w…

Google is now testing showing article carousel sliders within the knowledge panel for some journalists or authors. It would show in the knowledge panel section for when you search for their name.