Category: Google Search Engine Optimization

Back in 2008 Google’s Susan Moskwa said that when it comes to showing content to search engines but not all users because of either age verification detection or other requirements, often JavaScript verification is the way to go. The same is true toda…

Google’s John Mueller said sometimes syndicating or republishing content makes sense but it never makes sense if you want to rank for the queries that those pieces of content aim to rank for. He said on Twitter “if your goal is that only your site rank…

Google’s John Mueller said recently on Twitter that when it comes to images, images being unique does not mean the image is higher quality. John said “IMO with images in particular, uniqueness isn’t equivalent to higher quality.”

John Mueller from Google posted a reminder or PSA on Twitter this morning saying “having a dedicated page for some seasonal sales events is a good idea for ecommerce sites.” This is advice from July, just a few months ago, that John is repeating today…

Google’s John Mueller said again that you cannot fix your overall website quality by making some technical changes. John said on Twitter “Website quality is not something you can fix with technical changes.”

Google’s John Mueller had to say that links that have UTM parameters, or tracking parameter, added on to the end of the URL, does not make them unnatural links. I often wonder where these myths come from, but he had to explain that those links aren’t b…

Google Ads has a boatload of policies, like you’d imagine, and some of those policies are around content exclusions like sensitive content, mature content and so on. These labels that are set in Google Ads do not influence the organic Google Search re…

Google’s John Mueller said technically you can use the knowledge graph ID URL for the URL in your SameAs property but it is not recommended. It is not recommended because that ID might change, so you probably want to use URLs that are less likely to ch…

Google’s John Mueller said in Friday’s video that he reviewed a bunch of recipe related queries and notices a nice number of sites using rich results markup incorrectly. He said it might lead Google to automating the removal of those rich results for t…

The other day, I posted on Twitter a video from the inaugural Google News Initiative Community News Summit of Danny Sullivan doing a Q&A sessions from publishers. There are a number of videos from this summit but I suspect Danny’s Q&A was the most interesting.

With news that the Google page experience update is pretty much done rolling out, with the one piece left being the Google News apps, Google News sent out emails to publishers with this great subject line “simplifying content management in Google News….

Google’s John Mueller was once again asked about how much content should you put on your category pages, be it e-commerce categories pages or other category pages. In short, John said a “little bit of content I think is always useful” but don’t overdo …

Google’s John Mueller said that when you change your sites IP address, maybe because you are moving to a new server, it would be mostly a “non-issue” for ranking and SEO purposes. But it can have a temporary impact on your crawl rate as Google learns …

Martin Splitt from Google said it is not necessary to have all your site’s functionality operate like it would for a user, when you are prerendering for GoogleBot. He said you don’t have to worry about this for Google Search purposes.

Well, I got to say, the last month was an interesting one for webmasters, marketers and SEOs in the Google organic space. We finished off the prolonger link spam update, safe browsing was removed from the page experience update, which should have been…

Generally, Google wants you to use one rich result structured markup (schema) per page. Why? Well, if you use multiple, you won’t know which Google may show and you probably won’t to define that on your end, versus letting Google define it for you.
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Google’s John Mueller said that just because some content might be behind a paywall, it doesn’t mean Google sees that content as thin content. Google allows content paywalls and will show them as much as it shows content not behind paywalls. So no, …

So now there are some SEOs asking if it makes sense for you to replace your HTML title tag with the title Google selected to show in the Google search results. John Mueller from Google said no, don’t just do that blindly – if it makes things better for…

Last week, we reported that the performance report in Google Search Console for the dates of August 23rd and 24th had missing data. We were hoping Google would be able to retrieve and backfill the data, but it seems the data is lost forever and will no…

There are a lot of people asking if the title/header change Google made on August 17th has any impact on rankings. Like, is Google uses the new title it itself generated for ranking purposes. The answer is no, there was no ranking change with this – a…