Category: Google Search Engine Optimization

Over the past couple of weeks or so, I have been hearing complaints from the SEO and publishing worlds that since some of the more recent core updates, Google has been ranking big publisher brands well above smaller, more specialized publishers that ma…

Google’s John Mueller said on Reddit this morning that the page experience update that incorporates core web vitals is more than a tie breaker ranking signal. He said “it is a ranking factor, and it’s more than a tie-breaker, but it also doesn’t replac…

This is an SEO/SEM blog, we get some of our traffic from people doing SEO/SEM related queries in Google Search. But some SEOs are claiming that Google is sending more of those searchers to google.com sites, like the Google blogs, than SEO or SEM blogs…

Google has posted an exam to test your SEO knowledge on crawling. Google said this is to test your knowledge on how Google crawls and indexes websites. This is a true and false test, with explanations on why the answer is right or wrong.

Ever wonder why some knowledge panels show the authors books, while others might show movies or TV shows and maybe less or more information. Google sometimes determines what to show in a knowledge panel based on how people search for that person or ent…

While last month was filled with algorithm updates this month wasn’t too much different. We had the July 2021 core update…

Google’s John Mueller recommended that when it comes to your Google News sitemap file, try to use one sitemap file. John said it will result in Google being able to “crawl it faster” and Google does not “have to consolidate signals” he added.

Danny Sullivan of Google confirmed on Twitter that core updates can sometimes impact both image search and local search results. This comes after Danny said that local updates don’t impact local results. But now he is saying “it depends” and can impac…

John Mueller of Google said on Reddit the other day that generally speaking he has seen that it is faster for sites to return to the Google search results after experiencing site downtime than it takes for the pages to drop out of the Google search res…

Aleyda Solis posted a Twitter poll last week after Google published its suggestions around the link spam update and nofollow vs rel sponsored attributes. The poll showed that SEOs are very split around how they will or will not handle sponsored links.
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Here is one of those classic John Mueller responses, where the Googler said “So, asked differently, if you remove a part of your website, will that website rank differently? Yes, of course it will. It’s a different website afterwards.” Classic.
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The Google Search Console Performance report API does not include Google Discover data. We’ve known that for a while. But the question is why? John Mueller of Google said the reason is “partially because there’s no notion of “query”.”

Google has removed the generic rich result type from the Google Search Console performance reports and API. Google told us this was going away back in May and today it is now officially gone.

Gary Illyes of Google was asked if someone steals your original image, makes no changes to it, and they embed it on their own site, can the original image holder benefit from that. Gary’s short answer was no, but he said it is possible you do get some …

Google has added technical, content, and quality guidelines to the Math solver guidelines help documentation. The company also removed solution page markup instructions.

Google announced that it will begin enforcing that Google Merchant Center merchants use Manufacturer Part Number (MPN) and accurate ones. Google said starting in August of 2021, item-level warnings for “Incorrect product identifier [mpn]” will be issu…

Google’s Gary Illyes described in the latest podcast how Google ranks features or universal results in the overall Google search results user interface. In short, each feature (i.e. news, videos, images, featured snippets, etc) bids for a desired posit…

Another super interesting and totally geeky aspect to the latest Search Off The Record podcast was Martin Splitt of Google giving a master class on Web Workers and WebAssembly. Specifically how they work and how Google Search thinks about them.

We know Google said that Google can index and rank non-HTTPS URLs and content. And yes, that means Google can also crawl non HTTPS URLs. Google’s John Mueller actually confirmed on Twitter that yes, Google does crawl non HTTPS URLs.

Google has changed the guidelines around the fact check ClaimReview structured data guidelines to no longer allow multiple ClaimReview markups per page. You are now only allowed one ClaimReview element per page going forward.