Category: Google Search Engine Optimization

So now there are some SEOs asking if it makes sense for you to replace your HTML title tag with the title Google selected to show in the Google search results. John Mueller from Google said no, don’t just do that blindly – if it makes things better for…

Last week, we reported that the performance report in Google Search Console for the dates of August 23rd and 24th had missing data. We were hoping Google would be able to retrieve and backfill the data, but it seems the data is lost forever and will no…

There are a lot of people asking if the title/header change Google made on August 17th has any impact on rankings. Like, is Google uses the new title it itself generated for ranking purposes. The answer is no, there was no ranking change with this – a…

This title change has been causing a lot of stir in the SEO community. Personally, I think it will eventually blow over, like so many other things. But ultimately most SEOs by far want an opt out feature to force Google to use your HTML title tag ove…

Google’s John Mueller, with a tad of annoyance, posted on Twitter that “lighthouse scores do not affect Google Search.” He then shares a tweet about people cloaking and cheating their lighthouse scores as a scam to trick Google.

Mordy Oberstein, Head of Communications at Semrush, shared some really early data on the Google title change we’ve all been obsessed with. In short, the number of Google search results showing with the HTML title tag on the SERP dropped 77% on average…

Google’s John Mueller was asked on Twitter if a site would remove an AMP page, would that result in the ranking of that specific page to drop in the search results. John Mueller said “probably it [the search ranking position] will remain the same” as i…

Google’s John Mueller said on Twitter that it is not worth buying multiple keyword-rich domains for one website for SEO reasons. This is similar messaging Google has posted over the years but sometimes we see keyword rich domains ranking well and some…

Google told us the other day that the title change for the search result snippets no longer uses queries to customize the title of the search result snippets. But the search result descriptions, the snippets, still are customized based on user query.
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Sophie Brannon posted a Twitter poll asking SEOs “what do you do with your content duplication issues?” The survey had just under 1,000 responses, which is a lot for a Twitter SEO poll. The results showed that most SEOs canonicalize their duplicate co…

Google’s John Mueller said again that your desktop pages and mobile pages do not need to match exactly. But what they really need to do is “fulfill the same purpose.” He said the mobile and desktop “pages don’t have to be exactly the same.”

Google’s John Mueller said that no, clicks on newsletter emails do not help your SEO or help you rank better in Google Search. He did add that “it’s good to have multiple separate sources of traffic to your website, and not everything needs to have an…

Google has opened a dedicated thread where you can post examples of poor titles that Google has created in lieu of your HTML title tags. The thread asked you to include the the URL of the page, the title shown, the device type used and any additional f…

This morning I’ve been noticing a lot of complaints about the Google Search Console Performance report being delayed and data not fully being represented. It seems to be a global issue and even John Mueller of Google confirmed there is an issue at the…

A week after Google made a change to the titles it produces in its search results, the search company confirmed it actually did make these changes. I mean, why didn’t Google just write about it when they first noticed it, did they think we wouldn’t no…

Last week we were the first to report on the change Google made around its titles in the Google search results. In short, Google seems to be showing less titles from the title tags than it did the week prior. Google has been listening to the feedback …

Google’s John Mueller said on Twitter that the search company has no plans to separate out indexing and visibility controls specifically between Google News, Search, Discover or Top Stories. If you are in Search, you can be in the top stories carousel…

Google has a new (I think new) filter in the Google Search Console Performance report named Cross-language Results. I have never seen this filter, but I suspect this is related to if Google Search will take other languages, translate them for you, and …

Google’s Danny Sullivan confirmed, again, that personalization in Google Search is an “extremely light” ranking signal. In fact, he said personalization is “fairly rare” to be used for ranking purposes.

A couple of days ago, we broke the news, that many are noticing a change where Google is using the header tag over the title tag more often these days for the Google search result snippet link. Some are suggesting that this change (which is not that h…