Category: Google Search Engine Optimization

Aleyda Solis posted a Twitter poll last week after Google published its suggestions around the link spam update and nofollow vs rel sponsored attributes. The poll showed that SEOs are very split around how they will or will not handle sponsored links.
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Here is one of those classic John Mueller responses, where the Googler said “So, asked differently, if you remove a part of your website, will that website rank differently? Yes, of course it will. It’s a different website afterwards.” Classic.
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The Google Search Console Performance report API does not include Google Discover data. We’ve known that for a while. But the question is why? John Mueller of Google said the reason is “partially because there’s no notion of “query”.”

Google has removed the generic rich result type from the Google Search Console performance reports and API. Google told us this was going away back in May and today it is now officially gone.

Gary Illyes of Google was asked if someone steals your original image, makes no changes to it, and they embed it on their own site, can the original image holder benefit from that. Gary’s short answer was no, but he said it is possible you do get some …

Google has added technical, content, and quality guidelines to the Math solver guidelines help documentation. The company also removed solution page markup instructions.

Google announced that it will begin enforcing that Google Merchant Center merchants use Manufacturer Part Number (MPN) and accurate ones. Google said starting in August of 2021, item-level warnings for “Incorrect product identifier [mpn]” will be issu…

Google’s Gary Illyes described in the latest podcast how Google ranks features or universal results in the overall Google search results user interface. In short, each feature (i.e. news, videos, images, featured snippets, etc) bids for a desired posit…

Another super interesting and totally geeky aspect to the latest Search Off The Record podcast was Martin Splitt of Google giving a master class on Web Workers and WebAssembly. Specifically how they work and how Google Search thinks about them.

We know Google said that Google can index and rank non-HTTPS URLs and content. And yes, that means Google can also crawl non HTTPS URLs. Google’s John Mueller actually confirmed on Twitter that yes, Google does crawl non HTTPS URLs.

Google has changed the guidelines around the fact check ClaimReview structured data guidelines to no longer allow multiple ClaimReview markups per page. You are now only allowed one ClaimReview element per page going forward.

Gary Illyes from Google posted an awesome question and answer on Twitter talking about pages that are on the edge of the Google quality threshold. He said that if your pages disappear from Google Search and then reappear when you manually submit them …

John Mueller from Google said it is wrong to say that “Edu domains tend to have a ton of outbound links, and as such, Google ignores a big chunk of them.” He said “People who focus on .edu links usually have bigger problems to worry about, but I’ve ce…

When Google announced the new link spam update, a ton of confusion arose with that announcement. The confusion was mostly around do you need to change your nofollow links to rel=sponsored for affiliate or similar links. The answer is no, nofollow is …

Google was asked if you have an English version of your site for years and years and then expand the site to France. So you create an FR subdomain or subfolder for the French users. Does the English version signals pass through to the French version o…

Google has launched numerous search algorithms around speed in the past. The question some folks have is does Google still use those old ones or does the new Page Experience Update replace those. John Mueller of Google said he would assume the Page E…

On Friday, Google updated its FAQ structured data guidelines to provide examples around the guideline that reads “all FAQ content must be visible to the user on the source page.” The examples explain that it is okay to have the content in expandable s…

Gary Illyes from Google said on Twitter “I don’t know who needs to hear this but putting work in core web vitals doesn’t mean that the site can’t lose rankings over time.” He then added “I also washed my car hundreds of times and it still left me stand…

Over the past couple of days, Google stopped showing review snippets, the stars under the search result snippets, for all queries. I did ask Google about this yesterday morning, as it really seems like a bug, but I have not heard back yet.

Technically, when it comes to using file extensions in your URLs, it doesn’t really make a difference which one you use for ranking purposes. .PHP, .HTML, .ASP, etc – it doesn’t matter. But if you use image based file extensions for web page based fil…