Category: Google Search Engine Optimization

Google’s John Mueller said that when it comes to Google trusting a website, “when it comes to trust it’s definitely not a matter of just links that are pointing at a website.” He first said that trust is not something Google has a score for.

Google’s John Mueller said that the search engine does not classify the type of site you are based on the technology platform or infrastructure it uses. So if you use WordPress for your site, it doesn’t mean Google will say your site is a blog. If you…

Google’s John Mueller said a bit ago in a video hangout that the author of an article is not a direct ranking factor. He said this when he was asked if it matters if you have a recognized and authoritative doctor write or review your medical content w…

Google’s John Mueller admitted on Twitter that sometimes black hat SEO and risky practices work and you don’t always get caught. But he added that sometimes you can get caught and “not getting caught doesn’t mean it works.” But he added building a bus…

Daniel Waisberg of Google asked on Twitter how would you use the data, if Google let you export more data from Google Search Console. Daniel wrote “Many people ask Google to expand the limits for exporting *Search performance data* (not talking about i…

Google’s John Mueller was asked if the button attribute is treated like a link attribute. The answer was a straight forward, “no.” John said on Twitter “buttons aren’t links and don’t inherently have urls attached to actions, so we wouldn’t use them …

Google’s John Mueller was asked if opening links in a new window versus the existing window (tab) would make a difference SEO or ranking wise in Google. John said no, there is no difference for ranking purposes.

Google’s John Mueller said when it comes to confusing Google around having different intent of content, it is more of an issue on the page-level and not on the site-level. John said “a lot of websites just have a mix of different kinds of content,” an…

After over a year of not having an update on the Google Search Quality Raters Guidelines – Google made several updates to the document yesterday, October 19, 2021. The last update was just over a year ago on October 14, 2020. The document this time ar…

Martin Splitt from Google explained the concept of centerpiece annotation, a term used in Google to define the primary content of a page or site. Martin said they are able to understand that a page’s primary topic is on A and the rest of the content o…

Over the weekend a webmaster asked John Mueller of Google for assistance around why Google was not indexing his site. John looked at it quickly and noticed the site had AI driven content and then responded that Google shouldn’t be spending time on tes…

Google has updated its review snippet structured data guidelines to say the author name of the reviewer must be less than a 100 characters. If it is longer than 100 characters your page won’t be eligible for an author-based review snippet, Google said….

Do links from reporting tools, like similar sites checker and SEO report generation sites, impact your site in Google Search? The answer is no, according to John Mueller of Google.

Google has clarified in its software application schema help document that VideoGame is not a valid node type for Software Apps. If you want to use VideoGame, you can, but you must also include another supported type for your structured data for softwa…

Looks like Google has pushed out knowledge panels for podcasts the other day. Many SEOs are podcasters have noticed it over the past day or so.

Google has updated the performance report in Google Search Console that may result in an increase in the number of clicks and impressions being reports in that report. This specifically can show up when you filter the report to the “news” search type a…

Google’s John Mueller was asked if using WordPress themes that are used on many websites can have a negative impact in search rankings and SEO. John Mueller responded, no, he said “popularity of a theme has no effect on SEO at all.”

Google posted that starting on October 18, 2021 that the job posting rich results report may show a “small increase” in the job errors with your structured data. This is due to a change in the “way that it evaluates and reports errors in Job Posting s…

Google has updated three of its public facing Search Console tools to match and “align” to the URL Inspection tool in Google Search Console. Specifically the AMP, Mobile Friendly, and Rich Results tools are now visually and functionality similar and th…

On Friday, as I wrote on Search Engine Land, Google has introduced two new help documents around titles and descriptions in Google Search. Most of the content is not new but there are new pieces in this content that are interesting, including Google d…