Category: Google Search Engine Optimization

Google’s John Mueller said that the search company does not have “objective metric for adultness.” He said if you need to have some sort of direction on what Google Search would consider adult content that might be filtered by SafeSearch, use the conte…

For the past four months, Google has been overcounting mobile Page Experience data, the company said. This happened between June 29th and November 1st. Google said that starting on November 1st, you should see the page experience report and performanc…

Google is piloting a new method to reach out to a person for help related to Google Search Console domain verification and user management issues. This is an extension of the reporting tool for indexing issues that Google said worked well.

Google has updated its video best practices search help documentation to add a section about creating a dedicated page for each video. Google said “to give your videos maximum exposure, create a dedicated page for each video.”

It is that time of the month again where I post the monthly Google webmaster report. This past month was filled with several unconfirmed Google updates – no I am not crazy. Google told us Penguin not only ignores spammy links but also can distrust the …

Google posted a new blog post that they “uncovered an opportunity to improve your job posting pages.” I just find this to be a weird way for Google to write about this topic. In short, Google wants you to put more details in the description section o…

Marie Haynes posted another Twitter poll asking has your site ever been negatively affected by a Google core update? With 266 votes in, which is not a huge number, it shows that most SEOs have been negatively affected by a Google core update.

Google’s John Mueller was asked how Google detects and determines if a piece of content is written as a guest post? John said “we use lots of different signals to try to figure out what might be a guest post.” He added, it is not just that the anchor t…

When Google released Penguin 4.0, Google said that update was about devaluing links, not demoting links. Meaning, Google would simply ignore the spammy and bad links and your website would not be demoted because of those links. Well, Google said somet…

Google’s John Mueller told one webmaster that for his specific example, it might be a good idea for him to have a separate XML sitemap file for URLs that are “often updated.” John said “putting the newer URLs into a single “often updated” sitemap file …

I spotted an interesting comment from John Mueller of Google about URLs and reducing duplication. He said focusing on individual URLs here and there won’t help you much, it is more about looking where you can “reduce duplication by a factor of 10x.”
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Google has removed the following structured data fields from its Google Search help documentation. Google said these were removed “since they are unused by Google Search and Rich Result Test doesn’t flag warnings for them.”

Google’s John Mueller said that when it comes to web search, Google does not “look at the specific images on the page” for web search or ranking purposes. For image search, Google does but for web search, John said no.

In September we said Google Merchant Center would enforce that all products would have unique product identifiers (UPI) within the product feed. If there was not UPI, Google would immediately disapproved and no longer showed in free listings. That is n…

Google’s John Mueller said on Twitter “I don’t think we keep track of order of links on a page.” I found that interesting in that Google does treat links to the same destination with different anchor text differently. Although, it is hard to know exa…

As you know, Google is rolling out continuous scroll on mobile search. To be honest, in my original reporting on this topic, I covered both the image of Search Console and Google Ads reporting – saying there is no direct impact outside of how user beh…

The other day I asked John Mueller on Twitter to confirm that Google can handle and not confuse the titles in the SVG images with the page title. Turns out, John answered this question back in May saying that titles in SVG images are not something to …

Google’s John Mueller was asked if using “admin” or “author” for the author name on articles would be okay for some web sites. The answer was not 100% clear, but he suggested for YMYL categories of sites, it’s best to stay away from generic author nam…

Google added to the Search Console Search Analytics API Discover and Google News data that it added to the web interface earlier this year. Google also added support for Regex with the query and page dimensions.

Google’s John Mueller was asked if energy supply types of websites would fall into the YMYL, your money – your life, category and thus have to hold to a higher standard for E-A-T concepts. John said, he doesn’t have an “absolute answer” because Google…