Category: Google Search Engine Optimization

Ever see a chart in your page experience report or core web vitals reports that shows core web vitals data and then doesn’t and then does again? If you do, you are not alone, it means you are “teetering on the edge of having enough field data for eval…

Google added to the help documentation for the logo schema/structured data that you can now use ImageObject type to specify an organization logo. This is in addition to just the URL type.

Here is a fun podcast from Googlers John Mueller, Gary Illyes and Martin Splitt on the future of SEO. The group spoke about HTML, JavaScript, web app, structured data, crawling and machine generated content and learning. In short, it didn’t sound like…

Google has a legacy Search Console feature to let you limit, or slow down, how fast Google can crawl your site under the crawl rate setting. This feature, as we know, takes a day or so to kick in, and does not speed up crawling, it only can slow crawli…

Google’s John Mueller posted a two minute video answering four SEO related questions on the topics of blocking CSS files, how to update a sitemap, deleting RSS files and reintroducing a site into Google Search. Most are pretty basic SEO questions, I g…

Back in 2007, Google came up with a mechanism for SEOs or site owners to verify that Googlebot is who it says it is through reverse DNS checks. But now, Google has also decided to publish a list of IP addresses that Googlebot will use to crawl your sit…

Danielle Marshak, Product Manager at Google, posted an absolutely outstanding video on how video key moments work in Google Search and how to get them working for your videos. While the details on the implementation are not new, they have been in the h…

Surprise, surprise, Google has confirmed it is testing the new IndexNow protocol that was headed by Microsoft Bing and launched a few weeks ago. I am honestly shocked and I didn’t expect Google to participate since the search company has been shy when…

Google’s John Mueller said on Twitter this morning “you shouldn’t be creating links to your site in general.” So there you have it – do not create links to your site, he added that he recommends you check out the webmaster guidelines.

Google has said before that legal interstitials are fine and you don’t really have to worry about any penalty or ding for those types of legal banners. But John Mueller of Google said the other day that the search company actually thought of coming up…

We actually covered this topic before when we covered how Gary Illyes of Google spoke about being on the edge of quality several months ago. John Mueller of Google is now talking about being on the edge of indexing and how that shows some of your pages…

Matt Rogerson, the Director of public policy at Guardian Media Group, posted a Twitter thread dissecting why he believes the claims from The Sun and Mail Online about Google Search mistreating them, are false. He then spent time going through why Goog…

Last week, Google announced the rollout of the November spam update, which Google said targeted types of content spam. Glenn Gabe said it may have targeted cloaking content spam that had links injected in that cloaked content.

Embedding videos on your pages can slow the page down and cause your core web vital scores not to perform well. But using lazy loading methods or other tricks to get the videos to score well with core web vitals can cause the videos to not be ranked in…

Google has talked about how machine written content is currently against Google’s guidelines but some day might not be. We heard Google talk about this change in 2017, yes over four years ago, but still today, machine generated content is against Goog…

Google posted a new job opening to become a spam fighter at the company. The job title is a Search Quality Analyst and it seems to be an in-person job at the GooglePlex in Mountain View, California.

Google is constantly, for years and years, saying it does not use click through rate (CTR) for search ranking purposes. John Mueller of Google was asked this again and he said “if CTR were what drove search rankings, the results would be all click-bait…

There is a schema property named significantLink which is a way to communicate in your markup “one of the more significant URLs on the page.” Ryan Jones asked John Mueller of Google how Google may take any hints from that schema property. Here is how J…

Google is emailing through Google Search Console about a new Google Assistant feature that will offer users the ability to automatically change their passwords to login to your website in Google Chrome. The Chrome feature, I think is several months ol…

Google has announced two new ways to allow calculate shipping speeds with Google Merchant Center. You can (1) specify your shipping carrier, shipping service, and ship-from location and (2) you can link to your partner to authorize them to share your h…