Category: Google Search Engine Optimization

We actually covered this topic before when we covered how Gary Illyes of Google spoke about being on the edge of quality several months ago. John Mueller of Google is now talking about being on the edge of indexing and how that shows some of your pages…

Matt Rogerson, the Director of public policy at Guardian Media Group, posted a Twitter thread dissecting why he believes the claims from The Sun and Mail Online about Google Search mistreating them, are false. He then spent time going through why Goog…

Last week, Google announced the rollout of the November spam update, which Google said targeted types of content spam. Glenn Gabe said it may have targeted cloaking content spam that had links injected in that cloaked content.

Embedding videos on your pages can slow the page down and cause your core web vital scores not to perform well. But using lazy loading methods or other tricks to get the videos to score well with core web vitals can cause the videos to not be ranked in…

Google has talked about how machine written content is currently against Google’s guidelines but some day might not be. We heard Google talk about this change in 2017, yes over four years ago, but still today, machine generated content is against Goog…

Google posted a new job opening to become a spam fighter at the company. The job title is a Search Quality Analyst and it seems to be an in-person job at the GooglePlex in Mountain View, California.

Google is constantly, for years and years, saying it does not use click through rate (CTR) for search ranking purposes. John Mueller of Google was asked this again and he said “if CTR were what drove search rankings, the results would be all click-bait…

There is a schema property named significantLink which is a way to communicate in your markup “one of the more significant URLs on the page.” Ryan Jones asked John Mueller of Google how Google may take any hints from that schema property. Here is how J…

Google is emailing through Google Search Console about a new Google Assistant feature that will offer users the ability to automatically change their passwords to login to your website in Google Chrome. The Chrome feature, I think is several months ol…

Google has announced two new ways to allow calculate shipping speeds with Google Merchant Center. You can (1) specify your shipping carrier, shipping service, and ship-from location and (2) you can link to your partner to authorize them to share your h…

Google’s John Mueller said that the search company does not have “objective metric for adultness.” He said if you need to have some sort of direction on what Google Search would consider adult content that might be filtered by SafeSearch, use the conte…

For the past four months, Google has been overcounting mobile Page Experience data, the company said. This happened between June 29th and November 1st. Google said that starting on November 1st, you should see the page experience report and performanc…

Google is piloting a new method to reach out to a person for help related to Google Search Console domain verification and user management issues. This is an extension of the reporting tool for indexing issues that Google said worked well.

Google has updated its video best practices search help documentation to add a section about creating a dedicated page for each video. Google said “to give your videos maximum exposure, create a dedicated page for each video.”

It is that time of the month again where I post the monthly Google webmaster report. This past month was filled with several unconfirmed Google updates – no I am not crazy. Google told us Penguin not only ignores spammy links but also can distrust the …

Google posted a new blog post that they “uncovered an opportunity to improve your job posting pages.” I just find this to be a weird way for Google to write about this topic. In short, Google wants you to put more details in the description section o…

Marie Haynes posted another Twitter poll asking has your site ever been negatively affected by a Google core update? With 266 votes in, which is not a huge number, it shows that most SEOs have been negatively affected by a Google core update.

Google’s John Mueller was asked how Google detects and determines if a piece of content is written as a guest post? John said “we use lots of different signals to try to figure out what might be a guest post.” He added, it is not just that the anchor t…

When Google released Penguin 4.0, Google said that update was about devaluing links, not demoting links. Meaning, Google would simply ignore the spammy and bad links and your website would not be demoted because of those links. Well, Google said somet…

Google’s John Mueller told one webmaster that for his specific example, it might be a good idea for him to have a separate XML sitemap file for URLs that are “often updated.” John said “putting the newer URLs into a single “often updated” sitemap file …