Category: Google Search Engine Optimization

Google has confirmed a bug with some users not seeing the users and permissions in Google Search Console. There are also complaints about the performance reports being a bit delayed, which has been ongoing for some time.

Google’s John Mueller was asked if it is helps after doing a big URL migration to keep the old XML Sitemap file up for a bit. John said “the effect would be minimal” by using this strategy.

Google has updated its logo structured data markup requirements again, this time to say your logo has to look good on a “purely white background.” So you need to test to make sure your logo is visible and I guess attractive on a white background.
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Google has published two new help documents around translation. The first is on how Google can automatically translate your search result snippets to a different language. The second is after the searcher clicks from that result, how to ensure that wh…

Google has produced a new interactive SEO checklist with “specific things you can do to improve the SEO of your website.” It is interactive in that you can select if you are a business owner or marketer, developer or SEO and the checklist will change b…

Last week, I included in my recap a link to a Reddit thread that seems to have got some attention. It has John Mueller of Google saying a site with only 30 articles is not enough to be authoritative and be fully indexed by Google. Now people are askin…

Yesterday, Google began to rollout the revamped and new PageSpeed Insights at its new home at pagespeed.web.dev. It has a bunch of user interface changes to make the reporting easier to use and understand and some changes under the hood as well.
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As you know, we are all awaiting the next big Google core algorithm update and while we know it will be coming, we are all wondering if it will come by the year end? John Mueller of Google was asked this and he said, he does not know.

Sites hosted on SiteGround last week found themselves not being crawled by Googlebot, Google’s crawler. The issue seemed to have been an DNS issue between the provider’s partners (AWS) and Google according to the hosting company. The DNS issue was res…

Google’s John Mueller confirmed again that bolding words and “important points on a paragraph” does help with SEO and rankings. But it is all relative, if you bold everything on the page, then it doesn’t help, John explained.

Ever see a chart in your page experience report or core web vitals reports that shows core web vitals data and then doesn’t and then does again? If you do, you are not alone, it means you are “teetering on the edge of having enough field data for eval…

Google added to the help documentation for the logo schema/structured data that you can now use ImageObject type to specify an organization logo. This is in addition to just the URL type.

Here is a fun podcast from Googlers John Mueller, Gary Illyes and Martin Splitt on the future of SEO. The group spoke about HTML, JavaScript, web app, structured data, crawling and machine generated content and learning. In short, it didn’t sound like…

Google has a legacy Search Console feature to let you limit, or slow down, how fast Google can crawl your site under the crawl rate setting. This feature, as we know, takes a day or so to kick in, and does not speed up crawling, it only can slow crawli…

Google’s John Mueller posted a two minute video answering four SEO related questions on the topics of blocking CSS files, how to update a sitemap, deleting RSS files and reintroducing a site into Google Search. Most are pretty basic SEO questions, I g…

Back in 2007, Google came up with a mechanism for SEOs or site owners to verify that Googlebot is who it says it is through reverse DNS checks. But now, Google has also decided to publish a list of IP addresses that Googlebot will use to crawl your sit…

Danielle Marshak, Product Manager at Google, posted an absolutely outstanding video on how video key moments work in Google Search and how to get them working for your videos. While the details on the implementation are not new, they have been in the h…

Surprise, surprise, Google has confirmed it is testing the new IndexNow protocol that was headed by Microsoft Bing and launched a few weeks ago. I am honestly shocked and I didn’t expect Google to participate since the search company has been shy when…

Google’s John Mueller said on Twitter this morning “you shouldn’t be creating links to your site in general.” So there you have it – do not create links to your site, he added that he recommends you check out the webmaster guidelines.

Google has said before that legal interstitials are fine and you don’t really have to worry about any penalty or ding for those types of legal banners. But John Mueller of Google said the other day that the search company actually thought of coming up…