Category: Google Search Engine Optimization

John Mueller, a Search Advocate at Google, was asked when you should use the link disavow too. He said on Twitter, “Essentially — if you weren’t buying links, don’t disavow.”

Google introduced the site name feature last October for mobile and last March for desktop search. Did you know that sometimes Google might not show a site’s site name in search if it doesn’t have enough confidence in the name?

Google Search Console’s page indexing report should show more fine-grained page indexing issues starting on July 2nd. Google forgot to add an annotation to the report back then but promised to add it soon, so the confusion around why some are seeing a…

Google’s Search Liaison, Danny Sullivan, said he would take the feedback he heard from the publisher community yesterday back to the Google Search team. This feedback was around Google’s advice on using the noindex for syndication partners after removi…

After hearing reports that the Google News team is working on fixing an issue, Google has confirmed it last night. Many publishers were either not showing up in Google News or had limited visibility in Google News over the past few weeks. Google confir…

Danny Sullivan, Google’s Search Liaison, posted a Twitter thread, with slides from a presentation he prepared for an AOP event in London back in May around SEO and Google guidance for content syndication partners.

Danny Sullivan, Google’s Search Liaison, posted that Google’s core advice around how to rank well in Google Search has not changed in two decades. Google showed a screenshot of its advice from 2002 where it wrote, “Make pages for users, not for search …

Google began to send out email notifications about the new INP, Interaction to Next, core web vitals report recently. I believe Google started to send them out shortly after the report went live in Search Console.

Google announced last night that it is looking to develop a complementary protocol to the 30-year-old robots.txt protocol. This is because of all the new generative AI technologies Google and other companies are releasing.

Google’s John Mueller said it doesn’t matter either way if you put your blog posts on a subfolder of /blog or just on the root directory of the site, without the /blog.

Google’s John Mueller has another good one-liner about SEO and Google ranking. He said on Mastodon, “No ranking factor compensates missing relevance, or missing user interest.”

Google is testing showing the price fluctuations of a product in a graph over a three-month period in the search results. We saw product pricing sliders but this is on a graph to show pricing changes over that time period.

Google has updated the Google Rich Results test to spell out that the test is coming from the Google URL Inspection tool. This update probably happened when added the new Google-InspectionTool useragent to the crawler list back in May.

Google announced it would end support for Sitemaps ping endpoints in six months. Google said this is because they are “not very useful” and the “vast majority of the submissions lead to spam.”

The Google Search Liaison, Danny Sullivan, posted another PSA last week on Twitter, saying word count is not a thing again. He said, “Reminder. The best word count needed to succeed in Google Search is … not a thing! It doesn’t exist. Write as long o…

Gary Illyes from Google on the last Search Off The Record podcast said that for brand-new websites, their homepages should be indexed without a problem. If not, then the site has a bigger issue. Plus, the Google’s John, Martin and Gary spoke more about…

I have seen some folks in the SEO industry suggest that there will be some sort of search ranking and SEO impact with the sale of Google Domains to Squarespace. I just wanted to clarify this sale should have zero impact on your Google Search rankings …

Google’s John Mueller went to Twitter and Reddit to issue a PSA saying, “302 redirects are fine.” Yea, we covered the 302 versus 301 topic countless times over almost 20 years here, so here is the 2023 version. 302 redirects are just fine to use, acc…

Google has just launched the new INP report within the Core Web Vitals reporting in Google Search Console. As a reminder, INP, Interaction to Next, is replacing FID, First Input Delay, in March 2024. To prepare, Google has launched a new report to show…

Google’s John Mueller said it “reduces some risk” to launch a new domain prior weeks before migrating your site to it. John said this helps both with internal site risks and also external site risks (like from Google’s side).