Category: Google Search Engine Optimization

Google’s John Mueller is at it again, saying that text-to-HTML ratios are not a thing for SEO. He said on Reddit, “It makes absolutely no sense at all for SEO,” and you should “ignore any report that gives you a text:html ratio.”

Google’s John Mueller said trying to provide a good user experience but not succeeding will not result in any ranking benefit in Google Search. John said during office hours at the 9:29 minute mark, “What matters for Google is not that a website is att…

Google said you will soon see fewer FAQ and HowTo rich results showing up in the Google Search results. Why? I assume because there is just too many of these rich results being displayed in search that Google is now making the benchmark to show them mu…

With all these AI chatbots out there now, Google Search seems to be seeing more and more of them publishing AI-generated outputted content in the wild. And if you don’t want Google indexing that content, make sure to block Googlebot from seeing that co…

Google’s John Mueller said on Twitter, “You don’t need to have a niche site in order to rank in Google; in fact, sometimes that’s a good way not to rank.” He explained that “A page doesn’t have to be on a site that’s “related to the niche” in order to be useful & helpful.”

Over the past several days, some news publishers have complained that their new articles are not showing up on time in Google News and the Google News Publisher Center.

A couple of weeks ago we reported that there was a bug with the Google Search Console link report. Google’s John Mueller eventually confirmed the issue and said a fix will come out soon. This morning (I checked several times per day since then) I am se…

With the new Google Search Generative Experience, we are all hopeful that Google will give us reporting and filtering in Search Console. This way, we can track how well our sites are performing in SGE vs normal Google Search. But it seems like Search C…

Ever wonder at what point you need to worry that there are too many of the same keywords on the page? Well, John Mueller from Google said it is not having it ten or twenty times but rather three hundred to five hundred or more…

Google has removed the @id mentions in the site name documentation calling the use of @id “unneeded.” If you compare the old version of the page to the new version, you will see the example code that shows @id lines were removed.

Danny Sullivan, Google’s Search Liaison, commented about a popular tactic content marketers use before writing content – using trending keyword tools to find topics that are trending or popular now. Sullivan wrote “Content with the primary purpose of t…

Google’s John Mueller was asked if Google stores a permanent or semi-permanent copy of its own search result pages for future reference. John replied basically saying no, because it is not an efficient use of Google’s resources.

With the updates to Site names last week, Google decided to post a revised set of questions, FAQs, resources, support and timelines on the whole Google Search site name bit in the Google Webmaster Help forums.

Google has removed a couple of the Google News sitemaps help documentation. I should note, it seems these were removed a very long time ago, but the links to those documents still exist – but return a 404, page not found error.

Google has posted a new policy saying AI-generated reviews are against its policies, disallowed and considered spam. If you find such content, Google said you must mark it as spam in your feed with the is_spam attribute.

As Google promised, it has updated its support for site names in its search results. Google said it has expanded support for subdomains and also has compiled more information on how site names work in Google Search. Plus, Google had documented a few w…

Google wants you to add your customer support details to Google Merchant Center Next. Google said, “Shoppers are often dissatisfied when they can’t easily find customer support and returns related information when they’re shopping online.” So if you a…

Google’s John Mueller had another one-liner – this one was posted on Twitter and it reads, “programmatic SEO is often a fancy banner for spam.”

Google’s John Mueller said that when a link spammer (or I guess any time of spammer) find a vulnerability on a website, they might share that vulnerability with their network of spammers. So it is important that you close any vulnerabilities on your si…

Should you put your site name in your title tag? Google’s John Mueller said it really shouldn’t be an SEO decision. John Mueller seems to be a fan of having a site name in the title, despite this site not doing that for our article pages.