Category: Google Search Engine Optimization

Google Merchant Center has added a new attribute named checkout_link_template. Including this new attribute lets you include a checkout URL in your product data which gives online shoppers the option to go directly to your checkout page from your free …

Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers are all made up” when someone referenced specific numbers.

The other day we covered how Google’s John Mueller said that there is no way to prevent traffic loss after a website revamp. John this morning added that there is also no “back to the same” as you were in search rankings before that website revamp.

Google’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and subfolders. John Mueller was quick to say no; there is no way to prevent traffic …

Google’s John Mueller said if you see that your sitelinks in Google Search are going to the wrong country version URL on your site, then try using hreflang. John said on X, “This is kinda what hreflang is for (and even that isn’t a guarantee that lang…

We covered the topic of SEO for e-commerce category pages a number of times here. But Gary Illyes from Google addressed the topic last week in an SEO office hours. In short, he said if you are going to add content to those category pages, make sure the…

Google’s John Mueller reiterated what Google has been saying for some time around Core Web Vitals and the specific metrics within the page experience system. In short, if you fix INP issues, John Muller said, don’t “expect it to visibly change search …

Google announced that Google Search Console will now show Google Merchant Center visibility issues and changes in new reports. There are two new reports, the first report shows when products stop appearing on the Shopping tab due to any issues and the…

Google’s Gary Illyes answered a question on why one might see a sudden spike in indexed URLs by Google Search. The short answer is that there can be a ton of reasons, so it is hard to answer the question without the specific domain.

Google announced that Site names now work in all languages, not just English, French, Japanese, and German. That was really the only change Google announced with Site names yesterday – so there you have it.

Gary Illyes from Google was asked why is the filtered data higher than the overall data within Google Search Console? In which Gary explained how the filter works – specifically – it uses a “Bloom filter.”

Google’s John Mueller said that while Google Search does not have anything specifically against scrolljacking where Google would issue a penalty or manual action for such practices, it may have an indirect issue for ranking in Google Search.

Marie Haynes asked Danny Sullivan, the Google Search Liaison for more clarity on recovering from a helpful content update by “removing unhelpful content.” Danny’s response was that you should “self-assess” your content to understand if you believe it …

A new SEO poll shows that over 60% of SEOs would not use AI, in its current state, to translate their websites into multiple languages. The rest would, which might be a concern.

Did you know that the Google Search Console Insights analytics tool offers “tips.” Did you know that some of those tips are not SEO or technical in nature? One of those tips says to “create modern looking and visually appealing content.” But John Muell…

From the end of July through just a couple of days ago, Google has had this weird error for some sites in Google Search Console. In short, Google Search Console was reporting the wrong canonical URL for some pages. Yesterday, September 4th, it seemed l…

Google’s John Mueller said when it comes to rankings, Google doesn’t really care too much about typos here and there but rather the overall quality of the site’s content. I guess I am in luck on this sight (did that on purpose), don’t you think?

I am not sure what the obsession around LSI keywords is in the SEO space. It is one of those myths that simply won’t go away, despite how often SEOs and Googlers say there is no such thing. So it is now 2023, and John Mueller of Google said it again.

Google’s John Mueller confirmed something that many of you probably already know, Google can penalize a site irrespective of the language it is written in. John said on X, “Manual actions and algorithm changes are independent of the native language of…

It has been a while since I covered the keyword meta tag and for some reason the topic has come up recently, so I decided to cover it again. In short, Google Search still does not use the keyword meta tag for ranking purposes.