Category: Google Search Engine Optimization

In a Google+ hangout, one of the questions asked to John Mueller of Google was about the change of address tool.
Currently it does not support

If you had any doubt how big and “significant” the upcoming mobile-friendly ranking algorithm will be for Google’s mobile results, you should remove those doubts now…

Everyone is talking about the upcoming mobile friendly ranking factor coming up on April 21st for the mobile search results – but what is live already today as a ranking factor in Google mobile search is App Ranking…

Google announced they are sunsetting or discontinuing the original Webmaster Tools API first released back in 2008. The new one was announced in September 2014 and now Google is saying it is time to finally switch over to the new API because the old A…

When Google posted a blog post on approved A/B testing methods, they specifically said do not use user-agents when determining what to A/B test. Google wrote, “make sure that youâre not deciding whether to serve the test, or which content variant to serve…

Over the past week or so, there has been a lot of confusion over Google’s Panda algorithm. Specifically, does it run in real time or has it not run in over four months.

To me, it is crystal clear that the Panda algorithm has not refreshed or updated …

When Google released the well overdue Penguin 3.0 back in October of last year, we thought that would bring a faster running and more regularly and frequently updated refreshes to the algorithm…

A couple year ago, Google released best practices on how to make AJAX crawlable for search engines. But as I covered last week at Search Engine Land…

On March 9th, Google updated the review-specific usage guidelines and policies for reviews and rating rich snippets…

Last week we covered a new research paper Google published on ranking web pages based on facts. It turns out that some people felt that Google may be using it as a ranking factor in the near future…

Google announced on the webmaster blog they made two updates this morning to Google Webmaster Tools.

Both are fairly obvious changes around notifying webmasters about blocked resources preventing Google from properly crawling your web site in full…
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Gary Illyes, the man to blame at Google for the HTTPS algorithm, shared a “small” analysis Google ran on HTTPS URLs…

Zineb Ait Bahajji from Google’s Webmaster Trends team was in a Google+ live hangout just a couple hours ago with Pierre Far from Google and attempted to answer a very popular SEO question…

After Google announced a small ranking boost for going HTTPS – many webmasters began migrating their sites from HTTP to HTTPS.

Would I recommend everyone do it for the ranking boost. Absolutely not. But maybe you want to consider it for other reason…

Last night at SMX West during the Meet The Search Engines panel, Google’s Gary Illyes was supposedly quoted as saying that Panda, the Google algorithm, is constantly running, instantly…

As we approach the April 21st date, the day the mobile-friendly algorithm goes live, webmasters are a bit anxious about getting their web sites mobile-friendly.

At SMX West…

Yesterday, Google announced they will be officially getting into selling auto-insurance through google.com/compare/autoinsurance/. Yes, this is a big deal but SEOs took notice of the blog post announcing it…

The SEO community is buzzing heavily around a paper (PDF) published by Google named Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources.

The paper describes how Google can rank the most factually accurate web pages higher in the searc…

The hreflang questions are some of the most interesting ones I see in the forums because it addresses things across domains, duplication, language handling…

Many SEOs have tons and tons of sites in their Google Webmaster Tools accounts, either from new existing clients…