Category: Google Search Engine Optimization

The folks at the Local Search Forums are chatting about a pattern they’ve been seeing for the past several months around closed local listings.

When a business is marked as closed on Google Maps…

As you may remember, Google made HTTPS a small ranking signal and many SEOs and webmasters flocked to switch their sites to be fully HTTPS. Heck…

As you may remember, Google made HTTPS a small ranking signal and many SEOs and webmasters flocked to switch their sites to be fully HTTPS. Heck…

A couple weeks ago, I reported that Google’s John Mueller explained that theoretically you do not need to disavow to get out of Penguin, you can try to build links out of Penguin. But the truth is, he said it is an algorithm and he was just explaining…

A couple weeks ago, I reported that Google’s John Mueller explained that theoretically you do not need to disavow to get out of Penguin, you can try to build links out of Penguin. But the truth is, he said it is an algorithm and he was just explaining…

The purpose behind app indexing and deep links is to enable someone who searches on their smartphone to be able to click from the search results directly into the relevant content within an app they have on their phone…

Everyone recommends that you set up custom 404/410 pages, so that if someone lands on the page…

It is uncommon, but some sites actually work and run off their IP address, instead of a domain name. DNS, the domain name system, was created to give people an easy way to find a web site, but a domain name…

Google is sending mass scale notifications via email and Webmaster Tools warning sites that are not mobile-friendly that it will cause issues for them if they want to rank well for smartphone users.

This is the first time Google is sending these notif…

Google announced that they’ve upgraded the events based knowledge graph to show official ticket links, comedian events…

Now, you can markup your web sites so that if your brand comes up in the search results, it can potentially show social profile links to your social channels. Google supports showing social profile links to Facebook, Twitter, Google+, Instagram, YouTu…

Google has many updates to their Structured Data Testing Tool since launching in 2009, including renaming it in 2012 but yesterdays update may be one of the larger updates.

Sometimes you read these threads in the Google help forums and just want to give up and here is one case. A Google News Help thread has a publisher at boxingdispatch.com that is complaining they received an email from Google News about being removed a…

This morning, Google posted on Google+ a request for webmasters to submit their ideas and suggestions on how to improve Google Web Search and Google Webmaster Tools.
Google said that

Yesterday, Google sent out their first Google News Publisher newsletter and it has some nice information, but one big tidbit on the algorithm side that is very important for Google News publishers…

As you know, Google will demote mobile sites that have issues displaying on mobile devices. Google may expand that even more so to not just display issues but mobile usability issues as well.
Glenn Gabe shared…

Google’s John Mueller said in a Google+ hangout yesterday that the Google Webmaster Tools team is working on updating both the layouts and the text of the messages sent to webmasters through Google Webmaster Tools…

Google’s John Mueller announced on Google+ that the Google PageSpeed Insights API, which has been around since October 2013, has received a bit of an update yesterday…

SEOs have been using CSS positioning for years and years as a way to get the more important content positioned in the source code above the more boiler plate content, such as headers, navigation and so on.

But now with the way Google fully renders you…

I spend a lot of time here documenting what Google spokespeople are saying in terms of SEO and webmaster advice. Often, I don’t spend the time going into all of the alternatives around the statement…