Category: Google Search Engine Optimization

In November 2015, Google launched their App Install Interstitial Penalty which targeted a very specific and niche interstitial add. It was/is easy to get around technically…

Another tidbit that came out of Google Paul Haahr’s SMX West talk was an experiment Google ran before he even joined the company 14 years ago. He said they ran this long term experiment from 2001 or so through 2005 where they would swap positions 2 a…

At SMX West last week, Google’s Paul Haahr, a top engineer involved in core ranking, had a keynote Q&A with Danny Sullivan. He said many interesting things including that Google doesn’t fully quiet understand RankBrain…

Again, at SMX West last week, Paul Haahr from Google said that when Google launched their knowledge graph in 2012, they decided to put entities at the forefront of their query analysis…

John Mueller of Google posted a detailed update on how Google currently handles JavaScript sites (including AJAX) and Progressive Web Apps in their index, crawling…

Yesterday at SMX West in the How Google Works: A Google Ranking Engineer’s Story session Gary Illyes of Google was asked about the Penguin 4.0 update…

Paul Haahr, one of the senior folks at Google who work on search rankings, said at SMX West yesterday that position 10 gets way more clicks than positions 8 or 9. He explained that no one wants to click to the next page…

If you can’t tell by all the Google AMP articles we’ve written here, AMP is a big deal at Google.

Dave Besbris, Vice President of Engineering at Google said at SMX West this week that “everywhere we use content…

Dr. Pete Meyers from Moz reports that the Mozcast feature graph is indeed correct in showing that featured snippets are now showing up almost 17% more often…

As you know, Google AMP went live last week and the only significant change is that the AMP lightening bolt icon went from green to gray.

But yesterday at SMX West, Dave Besbris, Vice President of Engineering at Google said that the news carousel wil…

I covered this last night at Search Engine Land, but I am asked this often. If you submit a spam report to Google, does Google even listen to it.

Well, yesterday at SMX West, Google’s Juan Felipe Rincon said Google does look at those reports…
…

Ryan Schilling noticed Google showing a phone icon and phone number under some of the organic mobile search results. He posted a screen shot of it on Twitter. I was not able to replicate it on any of my devices…

A few weeks ago, I reported about Google investigating a Polish hacker who is stealing webmasters Google traffic by hacking and tricking Google into thinking his domains are the original content…

What happens when you have dozens and dozens of JavaScript and CSS includes, some hosting internally and some hosted externally…

I wouldn’t be alarmed but the Google Search Console, Search Analytics report is delayed again. It is now stuck at February 23rd, typically today it would be up to February 27th or 26th. Typically, as we covered, Search Console data is about two-day…

Personally, I am a fan of having HTML Sitemaps – mostly for 404 like pages, so users who stumble on a page they are forbidden (sounds strict) to access, they have a way out but not out of your web site…

As you know, Google launched AMP in the mobile search results this week.

Back in December…

Google has added a new section to the structured data developer documents named Top Stories With AMP. The page pretty much describes how and where AMP stories show, which is in the top stories news carousel in the mobile search results…

Yesterday we reported that Google bought a link for $350,000 but explained it was a sponsorship and the intent was not to manipulate the search results.

Google’s John Mueller addressed this case in a Google+ hangout this morning. “It is a weird situa…

Google is sending errors via the Google Search Console to those who set up AMP pages to “fix errors on your AMP pages.” The error reads:

Google systems have detected that some of your AMP pages do not meet our guidelines and will therefore not show i…