Category: Google Search Engine Optimization

Bill Elward spotted a featured snippet in Google that doesn’t use the primary content on the page but rather pulls from the comments section of the page. He posted the example on Twitter.

The query is [how much is gap insurance] and what comes up for…

Google’s linking guidelines are pretty clear where it says “the following are examples of link schemes which can negatively impact a site’s ranking in search results.” They include “large-scale article marketing or guest posting campaigns with keyword…

New Relic is a software service that helps you manage your cloud environment, I use it here for this server and for many of our cloud servers on AWS and RackSpace. But we recently reenabled it for this site and when we did, the AMP errors on this sit…

Last week we covered our continued coverage of the Google Zombie traffic only because there seemed to be a spike in the conversation around that topic in the past week or so…

Most SEOs know that Google’s database structure for storing content in their index is in shards. A database shard is a horizontal partition of data in a database or search engine. Each individual partition is referred to as a shard or database shard…..

Google’s John Mueller announced on Google+ that they made a few updates to the Google Search Console API. The updates include more data through pagination…

All this chatter about when Google will launch Penguin, will we know? Who will tell us…

We’ve covered footer and boilerplate content a lot here but Google’s John Mueller brought it up again when answering a question in a Google Hangout this morning on Google+…

So let’s say your site was hit by Google Penguin 3.0 almost 18 months ago and you feel you are doomed. John Mueller of Google said yes, while Penguin may have hurt you badly…

A couple weeks ago, we reported that Google implied they do not index image title attributes. Meaning, if you place keywords in the title attribute of your image code, Google won’t use it at all…

Yesterday, Google posted a blog post on the webmaster blog that was actually posted months ago on the security blog, we covered it in February. So I was scratching my head as to why Google posted it months later on the webmaster blog…

This is a topic we’ve covered a lot here, what to do with out of stock products and Google. Truth is…

Back in October was the first time I introduced many of you to the Google Zombie traffic phenomenon. The definition of zombie traffic from Google are users that act like Zombies…

As we reported yesterday, Google slapped mass penalties for outbound links over the weekend. Google’s John Mueller commented on some of those threads last night…

Despite telling John Mueller of Google that I wouldn’t cover this, I now have to cover it…

Last week, I spotted former Googler Natalie Glance, who worked at Google as an Engineering Manager for almost 8 years, post on Google+ about spam in the Google search results.

Her former colleague, Todd Underwood from Google…

Google has issued a large number of unnatural links penalties over the weekend…

Google’s John Mueller said in a live Google hangout on Google+ at the 13:05 minute mark that serving multiple types of mobile friendly options on a single site…

Google’s John Mueller promised a couple weeks ago that he would dig deeper and document how Google handles the various types of redirects. Last night he posted those details on Google+. If you forget…

Often we will see Google issue out mass manual actions for link schemes or other webmaster guideline violations. We see it often when Google slaps a big link network or something of that nature…