Category: Google Search Engine Optimization

It makes sense that if you do something wrong to a friend or colleague, they may trust you less. For them to forgive you, it might take time. You might have to prove to them over that time that you are not taking advantage of them by forgiving them t…

The other day we reported how Gary Illyes said keywords in TLDs, like those new keyword based TLDs…

In February we reported that Google said it is a myth to believe that crawl rate spikes are early signs of an upcoming algorithm update. Gary Illyes from Google told us it was a myth…

Elena L. from Google posted a help thread in the Google Webmaster Help forums about how some publishers may not be using the proper specifications for implementing the AMP logos. She said Google noticed a nice number of publishers incorrectly implemen…

Google’s Gary Illyes posted a PSA on Twitter saying if your crawl rate changed after switching your site over to a CDN, that you should let them know about it…

Yesterday we covered some tips on managing disavow link file issues with syntax issues, encoding issues, etc of the URLs. So after, as I expected…

We’ve been covering the Google zombie phenomenon for some time now. There is actually a spike in discussion around it in the ongoing WebmasterWorld thread right now…

Joy Hawkins asked another excellent local SEO question in the Local Search Forums the other day. She asked why do some business listings get a local one box result…

I always find it interesting when a Googler responds to a specific SEO question with an audit like response…

Valentin Pletzer, a Senior Search Analyst at BurdaForward in Germany, asked a nice question in the Google Webmaster Help forums about AMP and Google News.

In short…

GoogleBot typically crawls from the United States, not 100% of the time. In fact, Google recently began crawling on a limited basis from other countries but only to check on local-aware features…

Every several months or so the topic of Google and social signals comes up and each time it gets into a Googlers hands…

Search Engine Land, a site I am proud of, posted a sponsored piece of content named Can moving to a new TLD boost search rankings…

Whenever the automated tracking “SEO Weather” tools go off, I get tons of people telling me there was an update. They tell me this not based on them noticing any ranking changes, traffic changes or changes to the search results but based on the tools …

hreflang is markup you can add to your web sites to help communicate which URL Google should show in the search results for localized versions of Google. So if you have a UK site and a Germany site…

Zineb Ait Bahajji, one of the well liked Webmaster Trends Analysts at Google…

Yesterday, Google announced a new tool that uses two old tools designed to make it easier for small businesses to improve their site’s mobile friendliness and page speed. So they combined the page speed and mobile friendly tool into one…

Most SEOs know that if you start a new site, the URL structure should use hyphens to separate the keywords and not underscores. So for this URL for this blog…

The topic of faceted navigation is a complex one in the SEO space. It comes up often for large e-commerce sites that have category pages with tons of filer options for colors, sizes, options, etc etc. What do you allow Google to index and what do you…

Yesterday, In a Google Hangout on Google+ with John Mueller, John said at the 24:20 mark that using the info command on Google will show you which domain Google holds to be the canonical version in their index.

For example, if you search in Google for…