Category: Google Search Engine Optimization

We’ve covered the topic of Google remembering stuff for a long long time – yes, they keep an archive of what has changes…

The last month was pretty insane with a lot of changes happening at Google, which is partially why my monthly report is a bit delayed. We had Penguin 4.0 finally go live and I covered that release with well over 15 stories alone…

As you know, with Google Penguin 4.0 the algorithm no longer demotes (downgrades the ranking) of a page…

Every now and then, a Googler will say something fairly obvious to most SEOs and webmasters, it would make you scratch your head. Gary Illyes from Google did that on Twitter on Friday, saying “Reminder: if you have both “noindex” and “index” on the pa…

I cannot tell you how many times I speak to people about site migrations or mass CMS changes to their web site and they tell me, we are just going to 301 redirect all the internal pages that no longer exist to our home page – so our home page will rank…

Rand said that reconsideration requests via the Google Search Console did work and help reverse Penguin penalties. Jennifer Slegg pointed out to Rand…

A Google Webmaster Help thread has someone pointing out that Apache, world’s most used web server software, has a thank you page where they have do-follow links for sale…

So Google has been confusing us a bit, with good intention, on the disavow file and its use after Penguin 4.0. Initially, Google implied disavow files help with Penguin still – but that does not seem to be true…

A month ago we posted a poll asking you if you think Google should build us a testing tool to see if our interstitial ads on mobile will fail and lead to a penalty. As you know on January 10, 2017…

One of the rumblings going on since Google announced Penguin 4.0 was that it might be easier to do negative SEO and/or try more link spam because Penguin now devalues web spam and doesn’t demote it…

As you know, Google began rolling out Penguin 4.0 on September 23rd – we’ve been writing about Penguin a lot recently so catch up here. But on the Tuesday after, we reported that there was minimal impact seen by anyone in the SEO community…

Google’s Gary Illyes said on Tuesday on Twitter that you, meaning webmasters and SEOs, “can expect more changes” with the Google search ranking algorithm. Well, I mean…

Google’s John Mueller posted a fun message on Twitter the other day. He said that he feels “SEOs fuss too much about redirects.” He added that redirects are “not a SEO thing” that they are a “technical thing.” He said just pick the right one for the j…

The last time we reported Google displaying emojis in the search results was in July 2016 – they are honestly rare to see because Google is typically good at removing them.

Well…

Many, including myself, are obsessed with when Penguin 4.0, the real time version, started to roll out and when it will be fully done. Why…

Last week we broke some very important news, that AMP pages will trump app deep link results in the Google mobile search results…

Did you know how proud Google is with the Penguin 4.0, real time, launch? Very proud.
Gary Illyes from Google said…

Looks like there is a bug with Google’s implementation of AMP. Google is now showing AMP icons and content in the core desktop results. They recently launched AMP in the core mobile results but AMP should NOT show in the desktop results…

I am sorry, I don’t understand why people think that with the real time Penguin algorithm out now that people think that Google will send out manual actions when a site is hit by Penguin…

With the Google Penguin 4.0 launch many old questions are resurfacing around the algorithm and how to do well after it. One of those is if using the disavow backlink file is a way to recover from Penguin. The answer is yes…