Category: Google Search Engine Optimization

I need to post about Penguin since it has been almost two days since I didn’t write about it.

This is a short one, just so you all are clear. There is no Penguin boost…

At the 12:10 mark in the Google hangout from yesterday, John Mueller said he met with the team yesterday about the Intrusive Interstitials Mobile Penalty that is coming in a few months and he said that right now…

The other day, I interviewed Gary Illyes of Google and he said that the only factor Google looks at for the HTTPS ranking boost is if the URL is listed with HTTPS or not.

This is not new news…

John Mueller of Google said on Twitter that you do not need to submit a separate XML sitemap file for your AMP pages. He said the rel=amphtml link is enough for Google to pick up on the AMP version…

We still don’t know if HTTP2 support has been officially here for GoogleBot but we think GoogleBot works fine with it now. We also know that Google said there is no direct HTTP2 ranking benefit.

But is there an advantage…

The majority of SEOs and webmasters want Google to confirm more algorithmic updates. At least those are the results from my skewed polls I run here.

I asked back about a month ago, if Google should confirm more of those unconfirmed updates…

I know, I’ve been covering Penguin like a crazy clown but we only really covered how some are seeing Penguin recoveries. When there are ups in rankings…

As you know, we are expecting some negativity out of Penguin 4.0 because some links no longer count. So if a site loses links, or they no longer count, the rankings of the page can decline.
So I asked SEOs…

Google launched a new AMP testing tool yesterday within the Google Search Console. You can access it at https://search.google.com/search-console/amp.

You basically plug in the AMP URL into the tool and let it run…

Yesterday I reported at Search Engine Land based on Gary Illyes of Google’s keynote at PubCon yesterday that Google is set to launch their mobile only index within a timeframe of “months…

Shocking news, at least to me, came out yesterday at Pubcon from Gary Illyes talk. The other day, Gary said Google’s Penguin algorithm is prepared for manipulation but in his presentation, he took it one step further…

Back in 2007 Google added a feature to Search Console, back then known as Webmaster Tools…

Ever since Google announced Penguin 4.0, SEOs began talking about how they are now more eager to try to escalate link buying and other link schemes

This week we reported that Google’s Penguin algorithm doesn’t use machine learning. This was based on what Gary Illyes told us on Twitter. But then someone asked John Mueller of Google answered the question differently…

This happens all the time for what I write here or at Search Engine Land – I write something, and someone will say “Barry wrote this at SER” or something like that…

Google’s Penguin 4.0 algorithm, the real time granular version, is now fully rolled out. We’ve been covering Penguin…

When Google launched Penguin 4.0 some folks speculated that it was using some sort of machine learning (or RankBrain) to get better by itself…

Yesterday, I covered at Search Engine Land an interview I did with Gary Illyes last week where Gary Illyes from Google told us Google has link labels.

Link labels are basically various attributes or characteristics added to a site’s link profile…
…

Another story I wrote at SEL based on the interview I did with Gary Illyes of Google was that Google Penguin is mostly a link spam algorithm and it works by mostly linking at the source of the link…

Often I see webmaster basically disavow links simply because they are from a site that is written in a different language…