Category: Google Search Engine Optimization

As you know, Google began rolling out Penguin 4.0 on September 23rd – we’ve been writing about Penguin a lot recently so catch up here. But on the Tuesday after, we reported that there was minimal impact seen by anyone in the SEO community…

Google’s Gary Illyes said on Tuesday on Twitter that you, meaning webmasters and SEOs, “can expect more changes” with the Google search ranking algorithm. Well, I mean…

Google’s John Mueller posted a fun message on Twitter the other day. He said that he feels “SEOs fuss too much about redirects.” He added that redirects are “not a SEO thing” that they are a “technical thing.” He said just pick the right one for the j…

The last time we reported Google displaying emojis in the search results was in July 2016 – they are honestly rare to see because Google is typically good at removing them.

Well…

Many, including myself, are obsessed with when Penguin 4.0, the real time version, started to roll out and when it will be fully done. Why…

Last week we broke some very important news, that AMP pages will trump app deep link results in the Google mobile search results…

Did you know how proud Google is with the Penguin 4.0, real time, launch? Very proud.
Gary Illyes from Google said…

Looks like there is a bug with Google’s implementation of AMP. Google is now showing AMP icons and content in the core desktop results. They recently launched AMP in the core mobile results but AMP should NOT show in the desktop results…

I am sorry, I don’t understand why people think that with the real time Penguin algorithm out now that people think that Google will send out manual actions when a site is hit by Penguin…

With the Google Penguin 4.0 launch many old questions are resurfacing around the algorithm and how to do well after it. One of those is if using the disavow backlink file is a way to recover from Penguin. The answer is yes…

Looks like Google added a new data type to the structured data options for search, this one is named Science Datasets. Google said this schema is for the “scientific domains: life sciences, earth sciences, material sciences, and more…

One of the bigger questions folks are asking since Google launched Penguin 4.0 on Friday was if it was fully rolled out. Google was clear when they said it is rolling out but they didn’t say how long it will take to roll out…

PWAs, progressive web apps, is a Google protocol that helps make richer mobile web pages that act like mobile apps but they are not native iOS or Android apps.

For the past few months…

Google posted on Google+ and Twitter a request to webmasters to complete a survey on accelerated mobile pages, AMP.

Google wrote…

Another update to the data anomalies page this morning was for the Search Analytics report section which says that App Indexing users may see a drop in the impressions and clicks because AMP now will be listed before App URLs…

Google posted in the data anomalies page for Search Console under the Accelerated Mobile Pages Report that they updated the report based on updating their “scanning process” for errors. It reads:

You might see a fluctuation in your AMP data…
…

About a month ago, Google announced the new mobile interstitial penalty, which will be coming to a Google penalty box on January 10…

I’ve been hearing some chatter here and there around some sites that have deployed AMP, accelerated mobile pages, are seeing huge surges in traffic from the In The News box.

The thing is, I am personally seeing this as well…

As you all know, we’ve been busy covering many of the Google ranking shifts over the past few weeks – all of which have gone unconfirmed…

Google’s John Mueller said in a Webmaster Hangout ten days ago (yea, I’ve been saving this one) on YouTube at the 37:40 mark that Google is working…