Category: Google Search Engine Optimization

In a mobile-first index, Google has warned us that our primary content should be on the mobile version of our site, if we still want to retain our rankings when Google flips to the mobile-first index. I go way into detail on this over here…

Over the past few days, a bug has creeped into the Google search results where the date shown in the snippets in the search results is wrong. There are many many threads about this including at Google Webmaster Help, Moz…

Google has quietly posted on their data anomalies page that they have changed how often they update the “Crawl Status” report in the Google Search Console specifically for apps.

They went from updating the data on a daily basis to updating it every 3-…

Back in 2014, Matt Cutts of Google said if they drop links, the search results get bad. Meaning, if they drop looking at links for ranking purposes…

The other day, we reported there was an unknown update to the Index Status report in the Google Search Console. John Mueller then said on Twitter “we fixed the glitch,” and the “update” line in the report went away…

The data anomalies page has announced that the Google Search Console is “performing infrastructure updates” at this time.

Google added that “will prevent data logging in some reports for the next few weeks…

Google’s John Mueller confirmed that they completely ignore the HTML lang attribute for determining the language and region of the page. John said this at the 55:54 mark into the video hangout from last week.

Instead…

Google has published a blog post on how to build crawlable Progressive Web Apps (PWAs). Google has given us guidance on this topic before and even told us to not rust into PWAs but now Google has provided some great detail on making search engine frie…

This is too cool, ask Google on mobile, desktop or voice, [who won] and you won’t get the basketball or football game but rather who won the elections…

If you go to the Google Search Console and go to the “Index Status” report under the Google Index section, you will see on November 6, 2016 a line that reads “update.” Normally that line means that Google made a change and the report might fluctuate……

Google seems to have significantly dropped the number of sitelinks that show up in the search results under the snippets from around 35% of all queries that show sitelinks to about 8.5% of all queries that show sitelinks. That is according to the RankR…

In the past 24 hours, both Google’s John Mueller and Gary Illyes answered questions around top level domains and rankings. One was about a ranking boost and the other was on a ranking demotion…

Google has told us for years that content hidden in tabs, accordions and so forth are not given full weight and may be ignored by their ranking algorithms. But that is to change…

Google’s John Mueller said on Twitter that Google uses the canonical page for the search results snippet in Google – and often that is not the AMP page…

We’ve covered Google saying that they do not use domain registration length as a ranking factor before but it was back in 2009. We even discussed this topic a few times in the past and each time…

As most of you already know, Google announced Friday afternoon that they are going live with their test of their “mobile-first” index…

It is true, a site can lose their rich snippets over quality issues or never get the rich snippets in the first place. But what is not true is that if you do have rich snippets…

As we reported a few weeks ago, Google removed the Sitelinks demotion tool from the Google Search Console.

But did you know that the tool did not work for about 6-months prior to that…

Yesterday, I received numerous reports that the robots.txt tester tool in the Google Search Console was broken. Google indeed confirmed it and said they are working on a fix. Well, Google indeed fixed it…

Google’s John Mueller said on Twitter that requesting Google to crawl your pages doesn’t negatively impact your rankings and if Google crawls your pages more often…