Category: Google Search Engine Optimization

John Mueller of Google said on Twitter that the date of the cache displayed in Google is not indicative of the crawl rate or how recently your page was crawled…

Google has completely revamped the documentation for article structured data in their developer section. It is really a complete rewrite…

The Google Search Console team added a new feature to the Search Analytics report, under the Search Appearance tab to filter your AMP results by rich results versus normal results. Previously, that filter only showed the rich results data, i.e. the to…

Aaron Bradley posted on Google+ a new beta feature around structured markup Google is now testing in the search results. In short…

Another one spotted by Aaron Bradley and posted on Google+ was that Google updated the guidelines around recipes markup to say you should use AMP HTML…

Google’s Maile Ohye and then confirmed by Gary Illyes of Google said that if you have a desktop site but no mobile version, but you do have AMP versions – in the mobile-first index world, Google will include the desktop version in their mobile-first in…

Just a heads up, pretty obvious one, do not email Matt Cutts, the man who pretty much set up search quality at Google, asking to buy links or do sponsored content for links. It is a bad idea…

A month ago, I interview Gary Illyes at Marketing Land and covered this bit at Search Engine Land but it got lost. In short…

When implementing schema and structured markup, there are multiple formats you can use, such as microdata, RDFa, or JSON-LD…

In September 2013, Google announced Hummingbird the new revised engine that powers Google’s search algorithm. It made search faster and more efficient – but it isn’t a spam algorithm. Spam algorithms may plug into the overall algorithm…

In a mobile-first index, Google has warned us that our primary content should be on the mobile version of our site, if we still want to retain our rankings when Google flips to the mobile-first index. I go way into detail on this over here…

Over the past few days, a bug has creeped into the Google search results where the date shown in the snippets in the search results is wrong. There are many many threads about this including at Google Webmaster Help, Moz…

Google has quietly posted on their data anomalies page that they have changed how often they update the “Crawl Status” report in the Google Search Console specifically for apps.

They went from updating the data on a daily basis to updating it every 3-…

Back in 2014, Matt Cutts of Google said if they drop links, the search results get bad. Meaning, if they drop looking at links for ranking purposes…

The other day, we reported there was an unknown update to the Index Status report in the Google Search Console. John Mueller then said on Twitter “we fixed the glitch,” and the “update” line in the report went away…

The data anomalies page has announced that the Google Search Console is “performing infrastructure updates” at this time.

Google added that “will prevent data logging in some reports for the next few weeks…

Google’s John Mueller confirmed that they completely ignore the HTML lang attribute for determining the language and region of the page. John said this at the 55:54 mark into the video hangout from last week.

Instead…

Google has published a blog post on how to build crawlable Progressive Web Apps (PWAs). Google has given us guidance on this topic before and even told us to not rust into PWAs but now Google has provided some great detail on making search engine frie…

This is too cool, ask Google on mobile, desktop or voice, [who won] and you won’t get the basketball or football game but rather who won the elections…

If you go to the Google Search Console and go to the “Index Status” report under the Google Index section, you will see on November 6, 2016 a line that reads “update.” Normally that line means that Google made a change and the report might fluctuate……