Category: Google Search Engine Optimization

So we know Google has told us before that you cannot optimize for RankBrain, that there is no RankBrain score. RankBrain is more of a query thing where Google tries to better understand the searcher’s intent with the query and brings back documents ba…

It is that time of the month again, the monthly Google webmaster report where I summarize the more important Google webmaster/SEO related topics of the past 30 days or so. In short, the biggest items that you should be aware of include the Owl update….

Google’s John Mueller responded on Twitter about if Google forgets about links over time, in which he responded “we have a lot of storage.” That, to me…

About a month ago, we reported that Ashley Madison may have been penalized by Google in search. We showed how their rankings and traffic plummeted for months…

Everyone knows that you should check the history of a domain name before you buy it. But what if you did, you looked at the domain name history, the wayback machine, and other metrics but didn’t have access to the Google Search Console messages…
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John Mueller of Google said on Twitter that HTML validation “pretty much doesn’t matter” for ranking in Google. This not new news, in fact…

few weeks ago, Google began upping how many images they show in the featured snippets box and we saw more feature snippets…

Over the years, SEOs and webmasters have tried to drive more attention to their listings in the search results by placing special characters in their title tags, URLs or meta descriptions…

Earlier this week, we reported that Google was potentially testing dropping the AMP logo from AMP powered mobile pages in the mobile Google search results…

Google has said time and time again, they want to rank the best and most relevant content and web site for the query…

In Google Search Console, there is a feature under the Fetch as Google tool to request indexing. When you click that…

Did you know that Google is willing to review random SEO agencies to see if their SEO practices are fair and within their guidelines? I didn’t think Google spent the time doing that…

Back in 2013, Matt Cutts of Google was clear that having a patent does not mean they use the patent material in their live search ranking algorithm. In fact…

As you know, many were hit by the Google Fred update that touched down around March 7th/8th – we even got Google to confirm the update which is rare…

Google’s John Mueller responded on Twitter that links from a page that gets a lot of traffic via Google is not any more valuable than links from a page that gets not as much traffic from Google. By definition, page traffic isn’t PageRank or other link…

Recently, Google added support for rich results for podcasts but that doesn’t mean Google can understand what you are saying in those audio files…

Google’s John Mueller said on Twitter this morning that those sites republishing news feeds should “consider noindexing them.” The full tweet was specifically in response to what to do with content published on your site from an Associated Press or Re…

Over the years I’ve seen many examples of really dumb moves made by SEOs. Some SEOs asked Google for advice while spamming Google, some email Google about buying links, some put all their spammy accounts in one search console account – but the list go…

I’ve been very interested in personalized search and Google for some time now. It use to be talked about way more in the past but these days, you barely hear anything about it…

As you know, back in 2014, Google released the HTTPS ranking boost to give a little ranking boost to URLs that went HTTPS. Well…