Category: Google Search Engine Optimization

Google’s John Mueller said this morning on Twitter that the Fetch and Render tool within the Google Search Console is the closest representation of what Google sees when they crawl your site. It is better for that purpose than the Google cache…
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Late last week, Google posted a warning against using articles for link building and many thought we were going to see mass link penalties shortly after. I even asked Gary Illyes from Google about that and he didn’t reply to me about it…

It is like every now and then a Googler has to say Google never had any Sandbox algorithm. They said it as recently in December. The Google Sandbox concept dates back to 2004. However, many SEOs felt there still was a Google Sandbox…

I love John Mueller’s one word answers. The Google representative was asked on Twitter if all ads above the fold are bad and John said “no.” Of course…

Yesterday, Google published a blog post named a reminder about links in large-scale article campaigns. Truth is, there is absolutely nothing new about what is written there…

There are many ways to control how Google crawls your web site but one of them is not the noindex tag. Google will still crawl your web site and web pages with the noindex tag on them. It needs to, in order to know what not to index. You can use robo…

SEOs for almost a decade have been using the term “over optimization” for one reason why a site might start to not do well in the Google search results. Some call it the over optimization penalty. Well…

We’ve seen over the years between Matt Cutts, John Mueller, Gary Illyes and other Googlers that they go off for periods of time debunking SEO/Google myths. Well…

Most of you know this already but Google’s domain diversity doesn’t have a feature that says a URL or site can only show on the first page of Google X number of times…

I see it from time to time where Googlers such as John Mueller, Gary Illyes and others might just tell someone that their rankings in Google are what is expected…

Google’s John Mueller said in a Google hangout the other day that Google’s team, likely the Search Console team…

Google’s John Mueller announced on Google+ that he is starting a “working-group” to help JavaScript based sites work well with search and Google. John wrote “how to make JavaScript-based sites work well with search is something I’ve been getting aske…

Last September, Google said they will penalize sites that do widget links that are not nofollowed. So if you have an embed this widget on your website and that widget carries along a “powered by with anchor text link” and you do not nofollow that link….

Google’s John Mueller made it loud and clear on Twitter that you should try to use anchor text in your links and alt text in your images. He said “I wouldn’t leave it out if you can avoid it” when he was talking about anchor text in your links and alt…

Google seems to have dropped many of the carousel lists for those “best” or “top” style queries. Not all, but many. For example…

Google’s John Mueller said it is not true that Google’s own engineers do not “know the exact composition of their highly complex algorithm.” Many folks in our industry, including myself…

Jennifer Slegg wrote this morning that Google has dropped the second version of the listing for sites that are in the featured snippet. Meaning, if you have a URL in the featured snippet at the top of the page, Google won’t show it again on that page….

Google’s John Mueller answered a geotargeting and hreflang question in the Google Webmaster Help forums…

Everyone knows, Google from time to time will try crawling 404s – it is normal and expected. But does that impact your crawl budget…

Yesterday we reported that there is a difference between links from spammy sites and unnatural links. So it got a lot of people thinking about that, whereas many SEOs try to remove links that are on spammy sites – not all of those links are unnatural….