Category: Google Search Engine Optimization

Gary Illyes said at the State of Search conference yesterday in his keynote that how featured snippets work, both in user interface and how they rank, is evolving. He said what works for them today…

Gary Illyes from Google was quoted by several SEOs as saying at the State of Search event that Google uses a form of sentiment analysis for search rankings. He said that Google looks at off-site sentiment to find supporting signals about quality of a…

We kind of knew this that when Penguin went real time that it meant Google is done with numbered Penguin releases. Google’ Gary Illyes confirmed the other day at State of Search that the Penguin algorithm is still on autopilot and runs in real time b…

The other day we reported that Google confirmed they are testing the mobile first index in the wild. But we didn’t know the details on how often, when and how to tell when that mobile first index was being tested. In fact…

A couple weeks ago, we reported how Google has done away with the first click free program and introduced something called flexible sampling. If this is new to you…

A Fast Company story on October 3rd profiling Giphy, the popular GIF search engine, ended off with the cofounder and CEO of Giphy, Alex Chung saying “Yeah, we own happy birthday now [on Google]…

Matt Cutts, when at Google, provided these short videos answering one of questions around SEO topics. When Matt left, Google pretty much stopped doing them. Well…

Mihai Aperghis asked Google’s John Mueller about the Google Search Console crawl stats report asking if it includes data on just HTML pages or also images, PDFs, etc…

Just in case you were worried about how well or poorly this site might rank because of the grammar…

John Mueller of Google said that Google, for ranking and SEO purposes, ignores all symbols – including the registered trademark symbols such as ® and ┢…

Google’s John Mueller said on Twitter that technically there is no limit to the number of hreflang attributes you can use on the same URL…

So we know Google is testing that mobile first index and that the rollout will be done in batches and now John Mueller has explained how they think they might roll this mobile first index out…

Gary Illyes may have been misunderstood or may have misspoke at the Brighton SEO conference a few weeks ago when people said he said that when the mobile first index rolls out…

Google’s John Mueller confirmed yesterday in a hangout at the 15:38 mark that Google is indeed testing the mobile first index in the live search results. He did not explain what percentage of searchers are seeing these live test results but I have to …

Google’s John Mueller said on Twitter that Google ignores the rel=shortlink link attribute.

Th proposed usage of this is by adding rel=”shortlink” to a hyperlink…

This past month was filled with many many Google algorithm shifts, ranking changes, tools going nuts and chatter at all times high. We saw lots of ranking changes last week which Google didn’t really confirm. Then the week of September 15th or so and…

With no surprise, Google has announced they are moving away from the first click free program, which is how Google handled paywalled content in search for a decade with what they are calling “flexible sampling.”

Flexible sampling is offered in two for…

What if you serve GoogleBot one title tag and GoogleBot Mobile a different title tags/attributes? Google’s John Mueller said that Google would likely just ignore it…

Back in 2014, Matt Cutts formerly of Google talked about meta data in images and basically said they reserve the right to use it, that Google is able to parse it out but did not comment if they use it for rankings or display or both…

Google’s John Mueller in a webmaster hangout earlier this month said at the 8:30 mark into the video that just because you rank well in one Google regions, it does not mean you will rank well in another…