Category: Google Search Engine Optimization

There are many folks out there that have generic or master lists of disavow files that they bring over from one site to the next. But Google doesn’t recommend using a generic disavow file and goes as far as to call them potentially “unnecessary work…..

The other day I reported that Google is officially showing if a book supports audibooks and if so, they will link to the place you can listen to the audibook – typically on Audible…

Google’s John Mueller posted on Twitter that he can try to coordinate a live hangout with in person SEOs and webmasters if you are in Zurich and the timing works out…

Google’s John Mueller posted on Twitter that he is looking at what webmasters and SEOs would do with voice search query data within Google Search Console. John wrote:

I hear folks asking about voice search data in Search Console often…

The other day, Google announced a new penalty for AMP pages that have partial content with read more links that take you to the full content. We called it the AMP teaser penalty…

A couple months ago, Google hinted they would stop crawling and indexing content from the old AJAX crawling scheme, which was technically deprecated two years ago.

Well…

This month, the big items are around two possible Google updates that went unconfirmed. Google did confirm they extended the snippets all the way to a max of 320 characters. Google also warned about two penalties…

Google has officially extended the search results snippets to a maximum character length of 320 characters…

Last night, former Google executive said on Twitter that he tried to get the Google engineers to treat underscores in the URLs as separators, just like how they used hyphens as separators in the URLs. He said it never happened…

Google’s John Mueller said on Twitter that time to first byte, as a page speed metric, is not used at all by Google in search or search rankings. John said “AFAIK we currently don’t use TTFB for anything in search/ranking…

John Mueller confirmed today on Twitter that Google’s advice around hreflang implementing when it comes to when the mobile first index has been rolled out is to configure it as a “mobile-to-mobile & desktop-to-desktop…

For years Google has sometimes, for very obscure and restrictive queries…

We recently reported about the changes in the featured snippets being shown in Google. Yesterday…

Google has had enough of people using the event markup in a misleading way and is now sending out a strict warning that if you use this markup in any other way then its intended purpose…

There are a lot of tools out there that measure your page speed, numerous tools from Google and many tools from third party developers. But not all of them measure the same thing…

Google’s John Mueller said that if you implement structured data on a page, that structured data should match the content visible on your page…

Google has been saying for a year or so that they are moving from a mobile first world to an artificial intelligence first world but we’ve been told, at least in search, machine learning won’t take over the algorithm – at least not yet…

Google’s John Mueller said on Twitter that most sites on the internet do not use the parameter handling feature in Google Search Console.

John said “most sites, even large ones, never touch those settings.” He said the average site has no use for…

Pete Meyers from Moz was tweeting yesterday about how the featured snippets at the end of October have significantly changed. He said “it looks like a lot of the SERPs that lost Featured Snippets around the end of October gained general Knowledge Panel…

Let’s say you have a recipe site and you have recipes by vegetables. If you let people click from the tomatoes and then into a tomato soup recipe…