November 2017 Google Webmaster Report
I’d say the past month was a time where Google ramped up their testing of the mobile first index. In fact, they already rolled it out for a few sites they said. So we have a lot more around that below…
Google Sends Survey To Search Console Beta Testers
Google has sent out a survey to the Google Search Console beta testers asking them complete a detailed survey for the Index coverage report. The email says:
Thank you for using Search Console…
Google: Structured Data Not Required For Rich Snippets But Recommended
Google’s John Mueller confirmed on Twitter that technically, you do not need structured data for Google to apply rich snippets in the search results to your site…
Google Retake: Improving Content & Pruning Content Are Both Valid Strategies
The other day at SMX East, Gary Illyes from Google stirred the pot with SEOs by saying pruning content is not a good strategy to help with Panda issues. So Glenn Gabe submitted this question to John Mueller of Google to get his take on how Gary answer…
Google: Use Fetch & Submit To Increase Indexing Speed
Over two years ago, I reported how you can use fetch and render with the submit to index feature to expedite indexing of that specific page…
Google: Your Multilingual Pages Shouldn’t Be Word For Word Translation
Some folks might think that Google requires that when you use hreflang and make a multilingual web site, that each page that is translated from one language to another must be done word-for-word. That is absolutely not the case…
Google Won’t Change Search Results Based On Google Domain Names Anymore
Google announced that going to a specific Google ccTLD will no longer change how Google shows you search results. Instead, Google is going to detect where you are, no matter the ccTLD you are on…
Google Does Not Want To Depend On Structured Data & Schema In Future
At SMX East, Gary Illyes from Google said that he wants to see Google to get to a place where they do not need structured data or schema…
Google Search Console Beta Launch Should Give Us A Years Worth Of Data
Google has been promising more than 90 days worth of data in the Google Search Console, formerly Webmaster Tools, since 2013 and they have been teasing us with it over and over again since…
Google: Pruning Content Never Should Have Worked For Panda
The other day, we reported that Gary Illyes from Google said that pruning content was not safe so I asked him about it at SMX East yesterday. Gary did say you could use this tactic in the past, back in 2015.
In short…
Google Mobile First Index Is Live For Few Sites & Never Will Stop Rolling Out
As you know, I kind of got Google’s John Mueller to admit Google began the mobile first index roll out – although he said, he would bucket it more with the testing phase…
Google: Duplicate Content Issues Are Rainy Day Tasks
John Mueller from Google has a wonderful response to a question about duplicate content and how to measure how big of an issue it is on your web site. He posted it in the Google Webmaster Help forums…
Google: Mobile First Index Rolls Out On Host Level Per Site
One of the questions about the mobile first index from SMX East last night was about how the mobile first index rolls out. Gary Illyes from Google said he thinks it rolls out at the host level. So www.domain.com vs m.domain.com vs something.domain.co…
Google Measures Server Response Time In Milliseconds, Is 200 Milliseconds The Benchmark?
We’ve talked about page speed here a lot, but page speed and server response time are really two different things. According to Google’s documentation for their PageSpeed insights tool…
Soft 404s For Google Hack Labels Don’t Remove Warning
As many of you know, for years, Google would label hacked content in their search results with the this site may be hacked label. The solution is to patch up the hack and remove the hacked pages if they should not exist…
Google Suggests Not To Make Country Specific Pages With Hreflang Just For Currency Changes
Let’s say you have an e-commerce site that sells to multiple countries and all the pages are written in English but you sell the product in different currencies based on the country the user is buying from…
Google: Stick With ISO 3166-1 For Hreflang, Not 3166-2
Google responded to a webmaster asking if they can use ISO 3166-2 for their hreflang files saying you should probably stick with ISO 3166-1. Google’s documentation specifically says they support ISO 3166-1 and makes no mention of ISO 3166-2…
Stop Messaging Danny Sullivan With Your Google Questions, He Is Not Ready Yet.
We all know that Danny Sullivan joined Google in part to help with communication issues with Google internally and the outside world. But that doesn’t mean Danny is yet ready to respond to questions.
Danny already shared stuff no one outside of Googl…
Don’t Break The Google Guidelines Even If Someone Recommends You Do
Sometimes I don’t get how people can simply ask Google questions about how to spam Google…
Google’s John Mueller Comments On PageRank For Internal Links
I am not sure what to make of John Mueller’s comments about PageRank related to using the old PageRank model for managing internal link structure. The exchange on Twitter asked Google’s John Mueller if the “original PageRank to model internal link weig…